A Study on Drivers Satisfaction for Tvs King Auto Rickshow [Cng-2stroke] - Free Essay Example

[pic] TVS KING [pic]The King of Autos BHAVIN RAVAL A MARKETING RESEARCH PROJECT ON â€Å"A STUDY ON DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE]† [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MBA PROGRAMME Prepared by Mr. Bhavin Raval Enrollment No. 097520592053 MBA (3rd SEMESTER) Under the guidance of Prof. Parimal Trivedi. (Marketing) Department of Business Management Year- 2010 [pic] GUJARAT TECHNOLOGICALUNIVERSITY I, Mr. Bhavinkumar Dasharathlal Raval, student of Department of Business Management, S. P. College of Engineering, Visnagar. Affiliated to Gujarat Technological University, hereby declare that this project report is a result of culmination of my sincere efforts. I declare that this submitted work is done solely by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma. I also declared that all the information collected from various secondary sources has been duly acknowledge in this project report. Mr. Bhavinkumar Dasharathlal Raval This is to certify that Mr. Mr. Bhavinkumar Dasharathlal Raval has satisfactorily completed the project work entitled, â€Å"A STUDY ON DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE]†. Based on the declaration made by the candidate and my association as a guide for carrying out this work, I recommended this project report for evaluation as a part of the MBA programme of Gujarat Technological University. Place: ________________ Mr. Parimal Trivedi Date: /0 /2010______ The project is forwarded for evaluation to Gujarat Technological University. Place: _________________ _____________________________ Date : /0 /2010________ (Principal) The field of management requires practical knowledge in addition to the theoretical knowledge gained in the classroom. And during the end of 2ed semester in M. B. A. program we have to undertake Summer Training in a company. Such summer training helps the student in applying the theoretical knowledge in the practical world. During the training I selected the topic of market research under the market research I took the survey of DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE] For that I collected the relevant information and then I have prepared the project report. The report of â€Å"TVS MOTOR COMPANY TVS KING (3W)† has been prepared by my thoughts, ideas and experience. I have tried to induce all the important information in present report. BHAVIN RAVAL With immense pleasure, I would like to present this project report of TVS Motor Company (3W). It has been an enriching experience for me to undergo my summer training at Surat, which would not have possible without the goodwill and support of the people around. As a student of SANKALCHAND PATEL COLLEGE OF ENGINEERING, VISNAGAR [GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD] that I had opportunity to be involve in such indust rial training during summer that is really helpful for the practical knowledge. Words are insufficient to express my gratitude toward Mr. Bhavesh Patel (Head of the Department ‘DBM-SPCE’ Visnagar). I would like to express my sincere gratitude to my thanks to Institute’s Guide, Mr. Parimal Trivedi, for the proper guidance and I would like to express my gratitude to all my faculty members for help through their information and all kinds of support. Quality is never an Accident †¦Ã¢â‚¬ ¦it is always the result of an intelligent effect. There must be a will to produce a superior thing. All I need in this world is hard work and confidence and the success is sure. As we know research work needs hard work, keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express my heartily thanks to my Organization’s Guide Mr. Hardik Joshi, Territory Manager – Sales (3W) Who permitted me to get training at TVS Motor Company and helped me at every step whenever needed. I am also grateful to my parents, my brother and friends, to encourage giving me moral support. Thank You †¦  ¦ Bhavin Raval CHAPTER | |PARTICULAR |PAGE NO | |NO | | | | |I | |PREFACE |I | |II | |ACKNOWLEDGEMENT |II | |III | |EXECUTIVE SUMMARY |III | | | | | | |1 | |ABOUT TVS |1 | | |1. |TVS Motor Company in brief |2 | | |1. 2 |Board of Directors |4 | | |1. 3 |Mission Vision |5 | | |1. 4 |Heritage |7 | | |1. 5 |TVS Pioneering in many fronts |8 | | |1. 6 |Product, Plant Growth |10 | | |1. |Awards |15 | | | | | | |2 | |ABOUT T VS KING |18 | | |2. 1 |Launched across India |19 | | |2. 2 |Pride of Ownership [Why buy TVS King] |20 | | |2. 3 |The Stunning Features Accessories |23 | | |2. 4 |Comfort and Convenience 25 | | |2. 5 |Safety |26 | | |2. 6 |Superior Performance |27 | | |2. 7 |Low initial cost |28 | | |2. 8 |Low running cost |30 | | |2. 9 |Better Service |31 | | |2. 0 |Authorized Network across Gujarat |32 | | | | | | |3 | |RESEARCH METHODOLOGY |33 | |4 | |ASSUMPTIONS OF THE PROJECT |36 | |5 | |DATA ANALYSIS INTERPRETATION |37 | |6 | |FINDING |52 | |7 | |CONCLUSION |53 | |8 | |RECOMMENDATIONS |54 | |9 | |PROJECT LIMITATIONS |55 | |10 | |ANNEXURE |55 | | | | | | I have done marketing research project of TVS MOTOR COMPANY LTD. (3W) With the use of Questionnaire. I had analyzed the report and made the findings. I have found that company’s market prestige is steadily growing and their customers are increasing. I have also found the company need to increase in the awareness of that product. In this research report basically we considered two types of data, primary data as well as secondary data. Primary data, I have collected by field survey of customers. I have done survey of 150 customers in surat city. While preparing this research report, we have understood how theoretical knowledge can be applied in practical life. This research work certainly helpful to company and company may serve their customers and other dealer better. Our main objective is to find out the satisfaction of customers (Drivers) In observation we analyzed that most of respondents are satisfied about TVS services. The reason is that TVS provide very best services as well as it have good market prestige and all customers are believe that TVS is trustful, which can clearly define the position of TVS in India. In survey I find that TVS has good market prestige. 1. ABOUT TVS TVS Motor Company is the third largest two –wheeler manufacturer in India and one among the top-ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. A bike for anyone TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles: Apache RTR 180, Flame, TVS Jive, StaR City, Sport. Scooty: TVS Wego, Scooty Streak, Scooty Pep, Scooty Teenz. Mopeds: TVS XL Super, TVS XL Heavy Duty [pic] Penchant for Quality The company has 4 plants – located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2. 5 million units a year. Innovation at the helm TVS Motor’s strength lies in design and development of new products – the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration. 15 million smiles on the Road TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service. No wonder, then, that our 15 million customers on the road have a reason to smile. [pic] Director H. Lakshmanan T. Kannan C. R. Dua K. S. Bajpai R. Ramakrishnan Prince Asirvatham President CEO K. N. Radhakrishnan President Marketing Sales H. S. Goindi President – NPI Harne Vinay Chandrakant Executive Vice President – Finance S. G. Murali Company Secretary K. S. Srinivasan TVS Motor Company – Mission We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers. TVS Motor Company – Vision Statement TVS Motor – Driven by the customer TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time. TVS Motor – The Industry Leader TVS Motor will be one among the top two two –wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia. TVS Motor – Global overview TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover. TVS Motor – At the cutting edge TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders. TVS Motor – Committed to Total Quality TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted. TVS Motor – The Human Factor TVS Motor believes that people make an organization and that its well-being is dependent on the commitment and growth of its people. There will be a sustained effort through systematic training and planning career growth to develop employee’s talents and enhance job satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualization of every employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth. TVS Motor – Responsible Corporate Citizen TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensure protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationship of mutual trust and interdependence with its customers, employees, dealers and suppliers. TVS Group 100 years young [pic] TVS Group has always been inspired by a century long mission and vision of its own destiny. It is not just a business but a way of doing business, which sets TVS apart from others. Back in 1911, to the founder of the company, the ordinary ambitions of a bus fleet operator or a vehicle servicing business would not suffice. Rather, he wanted to create an enduring business led by a family of like minded workers and managers united by a set of shared high principles. Driven by this inspiration, the TVS group has today emerged as Indias leading supplier of automotive components. Today the TVS Group is the largest automotive component manufacturer in India, with annual turnover of more than USD 4billion. The group has over 30 companies employing a work- force of 40,000 people. Underlying the success of the group is its philosophy of commitment to the cherished values of promoting trust, value and customer service. This was the personal philosophy of the Groups Founder Shri T V Sundaram lyengar, and it remains the overarching code by which the Group functions. Market leadership and rewards of business have followed naturally annual turnover of more than USD 4 Many firsts to the Automotive Industry in India TVS has been at the forefront in bringing a revolution in the way personal commutation was happening, way back in the 1980s. Beginning with launching a simple, easy-to-use moped for the middle class in India in the 1980s to launching 7 new bikes in a single day (first time in the history of the automotive industry in the world), TVS has often taken the unbeaten path to innovation Ushering in the personal transportation revolution 1980 Launched TVS 50, Indias first 2 seater 50 cc moped 1984 First Indian company to introduce 100 cc Indo Japanese motorcycles 1994 Launched Indias First indigenous scooterette (sub 100 cc variomatic) TVS Scooty 1996 Introduced Indias first catalytic converter enabled motorcycle, the 110 cc Shogun 1997 Introduced Indias first 5 speed motorcycle, Shaolin 000 Launched Indias first 150 cc, 4 stroke motorcycle The Fiero 2001 Launched Indias first fully indigenously designed and manufactured motorcycle 2004 Launched the revolutionary VT-I engine for the best in class mileage in TVS Centra 2006 Launched TVS Apache first bike to win 6 awards in a row 2007 Apache RTR first two whee ler in India to have racing inspired engine and features 2008 TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS King launched 2009 TVS Apache RTR 180 and TVS Streak launched. Product [pic] [pic] Global Plants [pic] Office Address TVS MOTOR COMPANY Jayalakshmi Estates V Floor 8, Haddows Road CHENNAI TAMIL NADU 600006 Plant Address in INDIA TVS MOTOR COMPANY Post Box No. 4, Harita, HOSUR TAMIL NADU – 635109 TVS MOTOR COMPANY Post Box No. 1,Byathahalli Village, Kadakola Post MYSORE KARNATAKA – 571311 TVS MOTOR COMPANY Village Bhatian, Bharatgarh Road, Teh. Nalagarh, Dist. Solan, NALAGARH HIMACHAL PRADESH 174101 Rs. 4500 crore company growing progressively Exports TVS Motor Company has been awarded Star Performer Silver Shield in two/three wheelers category, by EEPC India, for excellent export performance for year 2007-08. See full report Leadership [pic] Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor Company by Business Week International. He was also honored with Doctorate in Science by University of Warwick, United Kingdom. Mr Venu Srinivasan was conferred with the prestigious JRD Tata Corporate Leadership Award for the year 2004. Engineering [pic] The Deming Prize –TVS Motor Company is the only two-wheeler company in the world to be awarded the world to be awarded the world’s most prestigious and coveted recognition in Total Quality Management. Technology Award 2002 from Ministry of Science, Government of India for the successful commercialization of indigenous technology for TVS Victor. Asian Network for Quality Award 2004 –TVS Scooty Pep won the prestigious ‘Outstanding Design Excellence Award’ from Business World and National Institute of Design. Progressive Manufacturer 100 Award –TVS wins coveted 2009 Progressive Manufacturer 100 Award for end-to-end automation of the entire business process of its lubricant brand. TPM Excellence Award 2008 –First category by Japan Institute of Plant Maintenance (JiPm) Management Emerging Corporation Giant in the Private Sector awarded by The Economic Times and Harvard Business School Association of India. Best Managed Company award from Business Today, one of Indias leading business magazines. Most Investor friendly company by Business Today, one of Indias leading business The Good Advertising award by Auto India Best Brand Awards 2009. SAP ACE AWARD 2007 –The company won the SAP ACE 2007 Awards for Customer Excellence in the Most Innovative Net weaver Category. TEAM TECH 2007 Award TVS Motor Company bags TEAM TECH 2007 Award of Excellence for Integrated use of Computer Aided Engineering Technologies 2. ABOUT TVS KING [pic] The King of Autos Shri M. K. Stalin, Hon’ble minister Launched King on Mar-2008 [pic] Till Now Launched in most parts of India [pic] Stunning looks†¦ like a Car [pic] A Car on 3 wheels†¦ [pic] Why buy TVS King? †¢ TVS King is the King of Autos made for the uncrowned Kings on the Indian Roads †¢ It is India’s first 200 cc in 2 Stroke Electric Start High Mileage High power New Generation Auto from TVS. †¢ It’s a â€Å"Car on 3 wheels† for Style Comfort †¢ It helps the driver earn more, spend less, enjoy work and life †¢ It comes in Petrol, LPG and CNG vehicles in 2S and 4S. Features ? Powerful Twin Head Lamp ? Single large Wind-Shield ? Stylish Front Fender ? Dual Tone Seats ? Car-like Dash Board ? Clear-Lens tail Lamp assembly ? Number Plate Lamp ? Integrated rear Bumper ? Car-like fuel Tank Lid ? Electric Start Water proof electrical Standard Accessories ? Mobile Charging socket ? Water bottle holder ? Magazine holder ? Attractive cover for LPG CNG Kits Optional Accessories ? Wheel Cover ? FM ? Feel Good Floor Mats ? Engine Light ? More luggage area ? Comfortable entry exit ? Lower floor leve l ? Comfortable Seating ? More driver cabin space ? Electric Start ? Riding posture†¦ ? Dynamic front Suspension ? Dynamic rear Suspension ? Fill fuel indicator ? Maintenance free battery ? Theft proof battery ? Twin Head Lamp ? Effective Braking ? Powerful Wiper motor ? Motor Cycle type Engine ? Better initial pickup and load Carrying capability ? Stronger Chassis pic] Integrated Chassis hence no need to modify Extra angles provided For Soft Top [pic] High quality Cushion Seats Optimum Front Fork height Aesthetically appealing Single with Dual tone Seat Cover Wind Shield Savings on modification expenses ? Long Life Engine ( LLE) ? Long life Cables ? Fork Cam type gear shifting ? Better Clutch Life ? Better Tyre Life ? Lower oil Consumption ? Water proof electrical ? Ease of Service Service Policy * Higher warranty: 36000 kms or 9 months whichever occurs earlier * 8 services during Warranty Period: * 5 Free, 2 Bonus 1 Paid service [pic] 3. Research Methodology RESEARCH OBJE CTIVE ? As a part of my study I conducted a survey in market of surat city for the purpose to know driver’s satisfaction for TVS King auto-rickshaw [CNG-2S]. ? Primary Objective :- ? The main objective of my research is study on driver’s satisfaction for TVS King auto-rickshaw [CNG-2S]. ? Secondary Objective :- ? To know about Vehicle Performance. ? To know the problems based on its frequency of occurrence. ? Compare a TVS king with other 2stroke auto-rickshaw. RESEARCH METHODOLOGY For the exclusive reason of knowing driver’s satisfaction for TVS King auto rickshaw [CNG-2S] following research Plan was executed. ? Sources of information Primary / secondary Data ? Primary data collection Questionnaire ? Secondary data collection Web Sites ? Research method Survey method ? Research instrument Questionnaire ? Sample size 150 respondents ? Sample Area Surat ? Research approach Personal Interview SURVEY PROCESS Define objective Started with 150 samples Face to face meeting Data collection Interpret data and prepare a report Marketing research report is not perfect or completely perfect because there are many assumption for taking different things for taking sample, taking answer from the respondent. Some assumptions of the different things are as under. ? I have take few samples for making report that is enough for me but that is my assumption. ? I have chosen few sample from the Surat, these are enough for marketing research report that is also my assumption. ? I assuming that all respondent give truthful answer but it is exceptional case these are give wrong answer even. 5. Data Analysis Interpretation ? Age Group:- Age |No of Respondent | |18-24 Years |36 | |25-35 Years |89 | |36-50 Years |25 | |51 above |0 | |Total |150 | GRAPHICAL ANALYSIS [pic] INTERPRETATION: In the Graphical Analysis, the above Pie Chart shows the age group of TVS King auto rickshaw’s driver. In accordance with my 150 sample survey there are 24% respondentâ€℠¢s age is between 18 to 24 year, 59% respondent’s age is between 25 to 35 year, 17% respondent’s age is between 36 to 50 year, and 0% respondent’s are belong to 51 and above age group. ? Education Qualification:- Educational Qualification |No of Respondent | |Illiterate |0 | |Primary |10 | |SSC |84 | |HSC |52 | |Graduate |4 | |Post graduate |0 | |Total |150 | GRAPHICAL ANALYSIS: [pic] INTERPRETATION: In the Graphical Analysis, the above Column Chart shows the Education Qualification of TVS King passenger auto rickshaw’s driver. In accordance with my 150 sample survey there is 10 respondent are primary pass, 84 respondent are SSC pass, 52 respondent are HSC pass, 4 respondent are graduate and there is no respondent are belong in Illiterate and Post Graduate. Que. 1 Auto Rickshaw Ownership Ownership |No of Respondent | |Self Owned |148 | |Rental Basis |2 | |Total |150 | . GRAPHICAL ANALYSIS: [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows Auto Rickshaw ownership of TVS King that it is self owned or Rental Basis. From the above graph, 148 out of 150 TVS King is self Owned and only 2 out of 150 are on rental basis. Que. 2 Since how long do you have TVS King? |Time period |No. f Respondent | |11 – 15 Months |21 | |16– 20 Months |105 | |21 – 24 Months |24 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows the time period of auto rickshaw parched [how much it is old]. The above graph denotes that 21 out of 150 are from 11 to 15 year old, 105 out of 150 are from16 to 25 year old and 24 out of 150 are from 21 to 25 year old. Que. 3 Do you have other auto rickshaw? (If yes, specify no. ) |Answer |No of respondent | |Yes |6 | |No |144 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows auto rickshaw driver has any other auto rickshaw or not?. From the above graph, We can know that only 6 respondent has other auto rickshaw and other 144 has only one auto rickshaw. In my survey 6 respondent are said that they have more then one auto rickshaw and they are given on rent. Five respondent have two auto rickshaw One respondent have three auto rickshaw. Que. 4 Vehicle Performance | |VERY |SATISFIED |NEUTRAL |DISSATISFIED |VERY | | |SATISFIED | | | DISSATISFIED | |Average |51 |74 |20 |5 |0 | |Pickup |50 |79 |21 |0 |0 | |Suspension |15 |135 |0 |0 |0 | |Engine Noise |25 |120 |5 |0 |0 | |Look |122 |28 |0 |0 |0 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows performance regarding Average, Pickup, Suspension, Engine Noise and Look. In Average 51 are very satisfied, 74 are satisfied, 20 are neutral, 5 are dissatisfied and 0 respondents are very dissatisfied. In Pick up 50 are very satisfied, 79 are satisfied, 21 are neutral and 0 respondents are dissatisfied and very dissatisfied. In Suspension 15 are very satisfied, 135 are satisfied, and 0 respondents are neutral, dissatisfied and very dissatisfied. In Engine Noise 25 are very satisfied, 120 are satisfied, 5 are neutral and 0 respondents are dissatisfied and very dissatisfied. In Look 122 are very satisfied, 28 are satisfied and 0 respondents are neutral, dissatisfied and very dissatisfied. Que. 5 Comfort Convenience | VERY | | | | | | |SATISFIED |SATISFIED |NEUTRAL |DISSATISFIED |VERYDISSATISFIED | |Driver |98 |32 |20 |0 |0 | |Passenger |70 |77 |3 |0 |0 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King comfort Convenience from Driver and Passenger. From Driver side 98 are very satisfied, 32 are satisfied 20are neutral and 0 r espondents are dissatisfied and very dissatisfied out of 150. From passenger side 70 are very satisfied, 77 are satisfied, 3 are neutral and 0 respondents are dissatisfied and very satisfied. Que. 6 Rate the following problems based on its frequency of occurrence for your TVS King. |NEVER |RARELY |SOMETIMES |FREQUENTLY |VERY FREQUENTLY | |Starting / ignition |139 |11 |0 |0 |0 | |problem | | | | | | |Break down problem |145 |5 |0 |0 |0 | |Unexpected maintenance |150 |0 |0 |0 |0 | |Electrical problem |149 |1 |0 |0 |0 | |Suspension /pick up |150 |0 |0 |0 |0 | |problem | | | | | | |Other (Specify) |149 |1 | | | | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s problem in the category of Starting / ignition problem, Break down problem, Unexpected maintenance, Electrical problem, and other problem it is rate in Never, Rarely, Sometimes, Frequently, Very Frequently. Out of 150, 139 respondents have never and 11 have Rarely Starting problems. Out of 150, 145 have never and 5 has Break down problems. 150 out of 150 has never Unexpected problem. Out of 150, 149 has never and 1 has Rarely Electrical problems. 150 out of 150 has never Suspension / Pick Up problems. 1 respondent has gyre problem and other have no other problems. By the above graphical analysis there is very good performance of TVS King Que. 7 Compare the TVS King with other 2 stroke auto rickshaws on following attributes. |VERY |GOOD |NEUTRAL |POOR |VERY POOR | | |GOOD | | | | | |Pick up |22 |88 |40 |0 |0 | |Mileage / average |79 |49 |22 |0 |0 | |Driving comfort |140 |9 |1 |0 |0 | |Seating space for passengers |10 |140 |0 |0 |0 | |(Reg. ) Maintenance |30 |120 |0 |0 |0 | |Style / design |130 |20 |0 |0 |0 | |Dealer services |14 |130 |6 |0 |0 | |Value to money |3 |139 |8 |0 |0 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s comparison with other two stroke auto rickshaw. TVS King comparison with other two stroke auto with the comparative Ideology like Pick-Up, Mileage/Average, Driving Comfort, Seating Space for passengers, Maintenance, Style/Design, Dealer services, Value to money. And rate it with very good to very poor scale. In Pick Up, 150 out of, 22 said very good , 88 respondent said good, 40 respondents are neutral and 0 respondent said poor and very poor. In Mileage / Average 79 respondent said very good, 49 respondents said good, 22 respondents are neutral, and 0 respondent in poor and very poor. In Driving comfort, out of 150, 140 respondents said very good, 9 respondent said good, 1 respondent is neutral and no one respondent said poor and very poor. In seating space for passenger, out of 150, 10 respondents said very good, 140 respondent said good and no one in neutral, poor and very poor. In Maintenance, out of 150, 30 respondent said very good, 120 respondent said good, no one respondent in neutral, poor and very poor. In Style / Design, out of 150, 130 respondents said very good, 20 respondent said good and no one in neutral, poor and very poor. In Dealer Services 14 respondent said very good, 130 respondent said good, 6 respondent are neutral and no one in poor and very poor. In Value to money, out of 150, 3 respondent said very good, 139 said good, 8 respondent in neutral and no one in poor and very poor. Que. 8 Is TVS king is batter then other passenger auto rickshaw? Opinion |No of Respondent | |Yes |150 | |No |00 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s Comparison with other passenger auto rickshaw. Out of 150 respondent 150 said that TVS King is batter the n other. Que. 9 How is your overall feeling with TVS king? Very Satisfied |88 | |Satisfied |51 | |Natural |10 | |Dissatisfied |1 | |Very Dissatisfied |0 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows TVS King’s Drivers feeling with Auto rickshaw. 58% are very satisfied 34 are satisfied, 7% person are natural and 1 (%) person is dissatisfied. Que. 10 Would you like to recommend it to other? |Opinion |No of respondent | |Yes |149 | |No |1 | |Total |150 | [pic] INTERPRETATION: In the Graphical Analysis, the above Chart shows how many respondents are really like and satisfied with TVS King. From my survey 149 out of 150 are satisfied with TVS King and they recommend it to other. ? Company provides good facilities to their customers. ? All Drivers are satisfied with the overall quality, future performance of TVS King ? TVS King Driver is mostly in young age group. ? Auto rickshaw driver are generally belong in education group of SSC pass. ? It’s a Car on 3 wheels† for Style Comfort, Generally TVS King is self owned. ? From my survey drivers are Very Satisfied in the entire category (Like Average, Pick Up, Suspension, Engine Noise and Look) of Vehicle Performance. ? TVS King is very Satisfied by both Driver Passenger side. So TVS King is very comfortable from both side driver Passenger. ? In the problem based question in the above category there is no problem which occurrence frequently. ? TVS King Drivers are highly satisfied with TVS King then other auto rickshaw. ? Driver are compare TVS King with other auto rickshaw 100 % respondent said that TVS King is always batter ? Over all filling of Driver’s are satisfied. ? The auto rickshaw driver is parched new auto rickshaw by the recommend by other. So in my sample size 149 out of 150 are wants to like recommend it to other. So that TVS King is Successful for future in Three Wheeler Market. According to my research All Drivers are satisfied with the overall quality, future performance of TVS King TVS Motor Company is the third largest two –wheeler manufacturer in India and one among the top-ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. The key o bjective for any successful channel is to ensure availability of the right product, in the right quantity, at the right time. And the TVS Motors has this kind of ability. From the survey I can say that in Surat the all the drivers of the TVS King [2stroke CNG] are satisfy with the advance future and quality of auto rickshaw. From the customer [Drivers of TVS King] satisfaction survey I can say that the Quality Which TVS King has made that is very good. VALUABLE SUGGESTIONS GIVEN BY TVS KING DRIVER CUSTOMERS: ? Please, try to increase the number of Service centers. ? Please, make available all the spare-part of TVS King in Market so that the customers have not to go the service center at district level. ? Please, make available new trained class to serve auto rickshaw give training to people that how to solve auto rickshaw problems. Study report may feel constraint from following factors ? During the training period I have lack of adequate time ? Lack of experience I have taking limited samples for survey from Surat district ? During survey, I fill that customers (driver) have not time to give answer. ? This all data is analyzed on the responses of the respondents. ? Limited time available for interviewing the respondents. As a result of this it was not possible to gather full information about the respo ndents. 10. ANNEXURE â€Å"A STUDY ON DRIVER’S SATISFACTION FOR TVS KING AUTO RICKSHOW [CNG-2STROKE]† . NAME: _________________________________________________________ ADDRESS: ______________________________________________________ CONTACT NO: __________________________________________________ †¢ AGE GROUP: 8-24 years   Ã‚   25-35 years 35-50 years 51   above †¢ Educational Qualification: Illiterate   Primary SSC HSC Graduate Post graduate 1. Auto Rickshaw Ownership:- Self Owned Rental Basis  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Since how long do you have TVS King? 3. Do you have other auto rickshaw? (if yes, specify no. ) 4. Vehicle Performance VEHICL |VERY |SATISFIED |NEUTRAL |DISSATISFIED |VERY | |PERFORMANCE |SATISFIED | | | |DISSATISFIED | |Average | | | | | | |Pickup | | | | | | |Suspension | | | | | | |Engine Noise | | | | | | |Look | | | | | | 5. Comfort Convenience |VEHICL | VERY |SATISFID |NEUT RL |DISSATISFID |VERY | |PERFORMANE |SATISFIED | | | |DISSATISFIED | |Driver | | | | | | |Passenger | | | | | | PROBLEMS |NEVER |RARELY |SOMETIMES |FREQUENTLY |VERY FREQUENTLY | |Starting / ignition | | | | | | |problem | | | | | | |Break down problem | | | | | | |Unexpected maintenance | | | | | | |Electrical problem | | | | | | |Suspension /pick up | | | | | | |problem | | | | | | |Other (specify) | | | | | | |___________ | | | | | | 6. Rate the following problems based on its frequency of occurrence for your TVS King. 7. Compare the TVS King with other 2 stroke auto rickshaws on following attributes. |COMPARATIVE |VERY |GOOD |NEUTRAL |POOR |VERY POOR | |IDEOLOGY |GOOD | | | | | |Pick up | | | | | |Mileage / average | | | | | | | Driving comfort | | | | | | |Seating space for passengers | | | | | | |Maintenance | | | | | | |Style / design | | | | | | |Dealer services | | | | | | |Value to money | | | | | | 8. Is TVS king is batter then other passenger auto rickshaw? Yes No 9. How is your overall feeling with TVS king? Very Satisfied Satisfied Natural Dissatisfied Very Dissatisfied 10. Would you like to recommend it to other? Yes No Thank you for your cooperation and time ! [pic] ? Marketing Management 13th Edition -By Philip Kotler -By Kevin Lane Keller -By Abraham Koshy -By Mithileshwar ? WEBSITES ? www. tvsmotor. com ? www. google. com ? www. wikipedia. com [pic][pic] Shri Venu Srinivasan Chairman Managing Director Apache RTR†¦. A bike for the Young India! Scooty Pep putting the Women on wheels! †¦ India’s first two seater moped for the common man TVS Jive first Clutch less bike of India TVS Flame for India’s executive class customers India’s Next Generation 3W 2s 4S in Petrol LPG / CNG variants Indonesia Himachal Pradesh Mysore Hosur BENEFIT Total peace of mind BENEFIT Absolutely no maintenance. Total peace of mind [pic] [pic] FEATURE TVS has studied customer requirements and ensured most of the modification is already incorporated ADVANTAGE No need for modifying the following as in the case of competition 1. Integrated chassis, 2. Windshield, 3. Cushion Seats, 4. Angles for Soft Top BENEFIT Total saving of approx. 10000 4. ASSUMPTIONS OF THE PROJECT 1. 1 TVS Motor Company – in Brief SUMMARY 1. 2 Board of Director SUMMARY 3. Mission Vision SUMMARY 1. 4 Heritage SUMMARY 1. 5 TVS Pioneering in many fronts SUMMARY 1. 6 Product, Plant Growth SUMMARY 1. 7 Awards SUMMARY 2. 1 Launched across India SUMMARY 2. 2 Pride of Ownership 2. 3 The Stunning features Accessories 2. 4 Comfort Convenience 2. 5 Safety 2. 6 Superior Performance 2. 7 Lower Initial Costs 2. 8 Low Running Costs 2. 9 Better Service 2. 10 TVS Authorized 3S service network in Gujarat 6. FINDING 8. RECOMMENDATIONS 9. PROJECT LIMITATIONS QUESTIONNAIRE BIBLIOGRAPHY 7. CONCLUSION DECLERATION SUMMARY CERTIFICATE PREFACE ACKNOWLEDGEMENT EXECUTIVE SUMMARY SUMMARY CONTENTS