Human Rights in Africa

The United Nations and the advancement of human rights in Africa The United Nations and the advancement of human rights in Africa Wilfred Nderitu1 Abstract This paper seeks to interrogate the rights-based approach to development and poverty reduction as espoused by the instruments and policies of the United Nations, considering Africa as the key beneficiary of the UN Millennium Development Campaign.The author will also enumerate the justifications for considering poverty as a human rights issue under international human rights law, and how this impacts on the advancement of human rights in Africa. Included is an endeavour to locate the direct and indirect contributions made by the different sections of the international community, including the international criminal justice system, to significantly reduce extreme poverty and hunger and, in so doing, preserve human dignity in Africa as envisioned by the international human rights regime.Furthermore, the paper seeks to justify the res ponsibility of the State in poverty alleviation from a juristic perspective, and argues for the domestication of international human rights standards in developing countries as well as the ratification of the Rome Statute of the International Criminal Court as complementary actions towards improving the state of human rights in Africa. The paper will also analyse human rights gaps, particularly those emerging from the socio-economic fabric of developing countries, such as a lack of fundamental freedoms and impunity.Introduction That poverty is a universal phenomenon and a matter of significant global concern can hardly be disputable. The international community, under the auspices of the United Nations (UN) has itself recognised this and acted upon its responsibility to uphold the principles of human dignity, equality and equity at the global level, by committing to the Millennium Declaration, the targets of which are commonly referred to as the Millennium Development Goals.One of t he most important provisions of the Millennium Declaration is perhaps that of the commitment to development and poverty eradication. By this Declaration, the international community commits to spare no effort in their 1 I wish to express my gratitude to James Gondi for his assistance with some of the background research that went into this paper. 81 The United Nations and the advancement of human rights in Africa ursuit of the complete eradication of poverty. The particulars of the international community’s commitment towards poverty eradication include the following:2 To halve by the year 2015, the proportion of the world’s peoples whose incomes are less than one dollar a day and the proportion of people who suffer from hunger and, by the same date, to halve the proportion of people who are unable to reach or to afford safe drinking water.The particulars of the poverty scourge are more prevalent in developing countries, particularly Africa, and are characterised by hu nger, no access to safe drinking water, and the inability of the majority of the population to achieve the minimum acceptable standards of living that are required in order to ensure basic human dignity. In the Millennium Declaration, the global human family resolves to –3 [c]reate an environment – at the national and global level alike – which is conducive to development and to the elimination of poverty.It is the position of this paper that creating such an environment requires a multipronged approach to dealing with poverty: an approach which dares to transcend the boundaries of economics and to address wider issues which affect the global environment’s capacity to generate development and, in so doing, reduce poverty and hunger. Any poverty eradication strategy would involve creating income-generation opportunities. The reality, however, is that such opportunities cannot be created in an anarchical or unstable socio-political environment.Hence, there is a need for a multifaceted approach to dealing with poverty which, in addition to addressing the strictly economic issues, also tries to enrich the socio-political fabric of a nation or region in which the war against poverty is being waged. Thus the Millennium Declaration calls upon the international community to –4 [s]pare no effort to promote democracy and strengthen the rule of law, as well as respect for all internationally recognized human rights and fundamental freedoms, including the right to development. 2 3 4 UN General Assembly Resolution 55/2 at para. 9. (ibid. :para. 12). (ibid. :para. 19). 82 The United Nations and the advancement of human rights in Africa This averment in the Declaration is not a separate abstract goal, but is a complementary commitment made in full cognisance of the fact that poverty eradication efforts must have a strong socio-political base, characterised by respect for the rule of law, human rights and democracy. Indeed, creating a stable political, legal and economic environment friendly to entrepreneurship and investment is a precursor for effectively fighting poverty.Nobel Economist Amartya Sen5 acknowledges the argument set forth above in Development as freedom:6 Freedom, the ability of a person to make decisions about his or her life, is not only the most efficient means for building a healthy developed society, but also its ultimate goal. When you put assets in the hands of the poor in a politically distorted environment, not much happens. This sums up the nexus which binds the human rights movement and the global effort to fight poverty and, more importantly, offers succinct authentication for considering poverty as a violation of human rights.Defining poverty as a human rights issue Arjun Sengupta7 argues that human rights are legal rights with binding obligations on the duty-bearers, who are primarily the States. This legality of rights and the binding nature of their obligations is the main attraction of c laiming human rights. It underlines the importance of bringing the issue of poverty within the realm of the human rights movement, and defining freedom from hunger and poverty within the framework of human rights norms 5 6 7Amartya Sen is a Professor of Economics at Trinity College in Cambridge, a citizen of India, and winner of the 1998 Royal Swedish Academy of Sciences Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel, for his contributions to welfare economics. Sen (1999). Arjun Sengupta is a former Professor at the School of International Studies, Jawaharlal Nehru University, and currently an Adjunct Professor at the Harvard School of Public Health and Chairman of the Center for Development and Human Rights in New Delhi.He is also the former UN Independent Expert on the Right to Development, and current United Nations Independent Expert on Human Rights and Extreme Poverty. 83 The United Nations and the advancement of human rights in Africa and standards. It fol lows that, once the aforementioned are accepted as human rights, then they become legal rights and the State becomes a legal duty-bearer, charged with ensuring that its citizens are free from extreme hunger and poverty as demanded by the Millennium Declaration.Sengupta adds:8 The duty[-]bearers are primarily the states. They are supposed to be accountable for any failures to carry out their obligations and are expected to take remedial actions if their non-compliance with their duties is determined by an appropriate independent mechanism. Hence, the theoretical advantage of placing the global poverty eradication effort under the realm of the international human rights philosophy is clear. It establishes a legal aspect to the fight against poverty and, most importantly, devises a duty-bearer in the form of the State.It is also important for jurists to establish a theoretical basis for defining poverty eradication as a human rights issue. Taking a human rights approach to poverty is a path towards the empowerment of the poor. A background paper published by the Office of the High Commissioner for Human Rights (OHCHR) states that the modern-day challenge in the fight against poverty is to establish mechanisms which erode powerlessness and enhance the social capacity of the poor. The OHCHR advances the case for a human rights pproach to poverty reduction as follows:9 When human rights are introduced in policy[-]making, the rationale of poverty reduction no longer derives only from the fact that the poor have needs but is based on the rights of poor peoples’ entitlements that give rise to obligations on the part of others that are enshrined in law. The OHCHR furthers the juristic approach to the eradication of poverty from a practical angle exemplified by empowerment. The argument is that defining poverty in a human rights context not only gives it a legal status and legal rights which can be claimed with respect to poverty, but also serves to empower the po or.Just as civil and political rights have, with the aid of the civil rights movement, empowered minorities and disadvantaged groups in the past, the components of a human rights normative framework can contribute to the empowerment of the poor in Africa. 8 9 Sengupta [Forthcoming]. OHCHR (2002). 84 The United Nations and the advancement of human rights in Africa The following is an account of the ‘evidence’ – first in political theory, then by international human rights law – that serves to advance our proposition that the issue of poverty can be defined as a human rights issue.By extension, failure by the State to intervene in curbing poverty becomes a violation of human rights. The medium which brings the aspects of poverty eradication and human rights together is the inherent dignity of humankind, which the State has a duty to protect as established by early political theorists. The protection of the inherent dignity of humankind is also entrenched in modern international human rights law. Social and political theory Jurists come across various political and social theories in search of jurisprudential concepts that form a good proportion of the basis for legal learning.In Leviathan, Thomas Hobbes10 advances the theory of the social contract. This is the contract between the citizen and the State, i. e. the body politic, in which the people advance from an anarchical ‘state of nature’ by handing over their instincts of self-preservation and, as such, mutually destructive powers to a central authority (the Leviathan) to enable the central authority to exercise the collective power for the benefit of the whole populace.Liberal analysis of the social contract theory stipulates that it is from this contract between man and State, that the latter derives its legitimacy. In return, the populace is entitled to certain fundamental rights and freedoms. Like any contract, the social contract entails both rights and duties for both parties. As such, citizens have duties to fulfil as subjects, and have natural rights they should enjoy as human beings. Hence, the very legitimacy of the State is partially based on the ability of the citizens to enjoy certain basic rights.It is the proposition of this paper that no right could be more fundamental, basic or natural than the right to basic human dignity: a right recognised by the social contract, and which forms the basic ethos of the human rights philosophy. Hobbes, John Locke and Jean-Jacques Rousseau are the best-known proponents of this immensely influential theory, which has been one of the most dominant within the moral and political ambit. Rousseau, an influential 18th-Century 10 Hobbes (1998/1651). 85 The United Nations and the advancement of human rights in Africa olitical theorist, elaborates on the social contract (also referred to as the social compact) as follows:11 The social compact sets up among the citizens an equality of such a kind, that they all bind themselves to observe the same conditions and should therefore all enjoy the same rights. Thus from the nature of the compact, every act of Sovereignty, i. e. , every authentic act of the general will, binds or favours all the citizens equally; so that the sovereign recognizes only the body of the nation, and draws no distinctions between those of whom it is made up.It is legitimate, because based on the social contract, and equitable, because common to all; useful because it can have no other object other than the general good, and stable because it is guaranteed by the public force and the supreme power. To retain its legitimacy, the sovereign must meet its obligations to the citizen, which include ensuring that the citizen is entitled to his or her fundamental rights. This includes the right to minimum standards of human dignity – which may, from one perspective, be interpreted as the right to be free from poverty and hunger.This is because poverty and hunger den y the citizen the ability to live within minimum acceptable standards of human dignity. This brings out the equality dimension of liberal political theory. In reality, true equality is difficult to achieve, but the argument is that there should be a certain basic minimum standard available to all citizens to ensure that their lives are commensurate with the basic acceptable standards of human dignity. It follows that the right to basic human dignity entails the right to be free from poverty and hunger.International human rights law As members of the international community that recognise human rights and ratify treaties and covenants, all States and institutions take on the obligation of ensuring these rights. Poverty has always been considered as a degradation of human dignity. Indeed, poor people lack the freedom to lead a life with dignity. International human rights law preserves and protects the inherent dignity of the human being and the states parties to international human r ights treaties, particularly the Universal 11Boyd (1963). 86 The United Nations and the advancement of human rights in Africa Declaration of Human Rights (UDHR),12 are obligated to preserve and protect the inherent dignity of their citizens. By logical abstraction, states parties to international human rights instruments such as the UDHR are obliged to take active measures to deal with all things which violate the inherent dignity of their citizens. Poverty and its consequences are, from a juristic perspective, some of the greatest hindrances to human dignity.An analysis of the provisions of international human rights instruments which emanate from the forum of the UN reveals the express protection of human dignity and the protection of human beings from the derogatory conditions that are synonymous with poverty. The following sample of international human rights instruments portrays this position. The UDHR, the International Covenant on Civil and Political Rights (ICCPR), and the C onvention on the Elimination of All Forms of Discrimination Against Women (CEDAW) will be applied below to expound the international legal basis under which poverty can be viewed as a violation of human rights.The Preamble to the UDHR is unequivocal about the need to preserve human dignity:13 The recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world. This is the root of the protection of inherent human dignity in international law as well as of the argument set forth herein that poverty is a violation of human rights because it deprives people of the capacity to live within the minimum acceptable standards of human dignity.Article 22 of the UDHR stipulates the following:14 Everyone, as a member of society, has the right to social security and is entitled to realization, through national effort and international co-operation and in accordance with the organization and resources of each State, of the economic, social and cultural rights indispensable for his dignity and the free development of his personality. 12 13 14 Universal Declaration of Human Rights; adopted and proclaimed by General Assembly Resolution 217 A (III) of 10 December 1948. (ibid. ). (ibid. ). 87 The United Nations and the advancement of human rights in AfricaThis provision fully portrays the aspect of multiple responsibility and approaches to ensuring human dignity by setting out certain minimum rights requiring pursuit through the concerted efforts of a wide spectrum of actors at national and international level. By preserving the right to social security, protecting economic, social and cultural rights – including the free development of the individual – and placing the onus for the fulfilment of these rights at the at both the national and international level, this provision of the UDHR cements the value of ensuring certain minimum tandards of living for citiz ens by way of the use of State resources as a precursor to preserving human dignity. When poverty prevails, these minimum standards are out of reach. Therefore, any poverty alleviation effort needs to consider ensuring these basic rights as a cornerstone of its strategy. Similarly, Articles 23, 25 and 26 of the UDHR address issues related to basic minimum living standards aimed at preserving human dignity, and similarly crucial to poverty eradication.In summary, the aforesaid articles of the UDHR demand that everyone has the following rights: †¢ Work †¢ A standard of living adequate for his health and well-being and that of his family, including food, clothing, housing and medical care, and the necessary social services, and †¢ Education. In similar fashion, the International Covenant on Economic, Social and Cultural Rights (ICESCR) contains provisions which aim to preserve basic rights related to living standards.Article 11(2) of the ICESCR states the following:15 Th e States Parties to the present Covenant, recognizing the fundamental right of everyone to be free from hunger, shall take, individually and through international cooperation, the measures, including specific programmes, which are needed: (a) To improve methods of production, conservation and distribution of food by making full use of technical and scientific knowledge, by disseminating knowledge of the principles of nutrition and by developing or reforming agrarian systems in such a way as to achieve the most efficient development and utilization of natural resources; 15Ghandhi (2002). 88 The United Nations and the advancement of human rights in Africa (b) Taking into account the problems of both food-importing and food-exporting countries, to ensure an equitable distribution of world food supplies in relation to need. This goes to the heart of the juristic argument that poverty is a human rights issue, and that creating stable political and socio-economic structures in which respe ct for human rights related to ensuring minimum standards of human dignity are observed is a precursor to any credible poverty eradication strategy.Furthermore, Articles 6, 7, 9, 12 and 13 of the ICESCR seek to preserve the following: †¢ The right to work and to enjoy just and favourable conditions at work, which ensure fair wages and equal remuneration for work of equal value. †¢ The right of everyone to an adequate standard of living for himself and his family, including adequate food, clothing and housing, and †¢ The right to the highest attainable standard of physical and mental health.Article 14(2) of CEDAW states the following:16 States Parties shall take all appropriate measures to eliminate discrimination against women in rural areas in order to ensure, on a basis of equality of men and women, that they participate in and benefit from rural development and, in particular, shall ensure to such women the right: (a) To participate in the elaboration and implement ation of development planning at all levels; (b) To have access to adequate health care facilities, including information, counseling and services in family planning; (c) To benefit directly from social security programmes; (d) To obtain all types of training and education, formal and non-formal, including that relating to functional literacy, as well as, inter alia, the benefit of all community and extension services, in order to increase their technical proficiency; (e) To organize self-help groups and co-operatives in order to obtain equal access to economic opportunities through employment; (f) To participate in all community activities; (g) To have access to agricultural credit and loans, marketing facilities, appropriate technology and equal treatment in land and agrarian reform as well as in land resettlement schemes; (h) To enjoy adequate living conditions, particularly in relation to housing, sanitation, electricity and water supply, transport and communications. 16 (ibid. ). 89The United Nations and the advancement of human rights in Africa The relationship between the rights of women and development vis-a-vis poverty eradication is well established. In developing countries, the burden of direct provision for the family in terms of basic necessities is predominantly carried by women. It is they that till the soil. Thus, the empowerment of women serves as a useful avenue to the achievement of poverty eradication goals and objectives. Hence, it is important that women are not denied a suitable environment for the creation of opportunities for the generation of income. This means that women in developing countries should have similar access to capital as their male counterparts.This includes access to loans, membership of cooperatives, and equal treatment in land matters among other rights, as stipulated in CEDAW. To improve the position of women with respect to access to capital, the support for women’s inheritance rights should be strengthened. As such, human rights non-governmental organisations (NGOs) in the developing world that promulgate women’s inheritance rights should be applauded and given additional support by the international community. The argument here is that inherited property, such as land, serves as an asset that can be used to obtain investment capital and generate income and, in so doing, contribute to the eradication of poverty.Furthermore, particular attention should be directed at the education of women as a means of raising their living standards, in conformity with minimum acceptable standards inspired by the inherent dignity of man – which the international community seeks to preserve and protect. Preservation of the above rights under the various international instruments ensures minimum standards of living commensurate with human dignity. Hence, the fulfilment of these rights by States and the participation of the international community are an invaluable contribution to efforts a imed at eradicating extreme poverty and hunger as per the Millennium Declaration. The People’s Decade for Human Rights Education (PDHRE)17 asserts that the human right to live in dignity is a fundamental right and, more importantly, 17Founded in 1988, PDHRE International is a non-profit, international service organisation that works directly and indirectly with its network of affiliates – primarily women’s and social justice organisations – to develop and advance pedagogies for human rights education relevant to people’s daily lives in the context of their struggles for social and economic justice and democracy. PDHRE’s members include experienced educators, human rights experts, UN officials, and world-renowned advocates and activists who collaborate to 90 The United Nations and the advancement of human rights in Africa is essential to the realisation of all other human rights.The PDHRE specifies the particular rights that constitute the ov erall right to live in dignity. These include – †¢ the right to be free from hunger †¢ the right to live in adequate housing †¢ the right to safe drinking water, and †¢ the right to a healthy and safe environment. These rights are not static and inelastic: they are fluid, interconnected, and interdependent. Synergy between the efforts of different international institutions and other actors in the fight against poverty Women, conflict and poverty The Millennium Declaration resolves as follows:18 To promote gender equality and the empowerment of women as effective ways to combat poverty, hunger and disease and to stimulate development that is truly sustainable.The focus on gender in the poverty eradication effort is significant. Modern thinking demands improvement of gender equality as a means of reinforcing the development agenda. Women who have low levels of education and training, poor health and nutritional status, and limited access to resources have t he 18 conceive, initiate, facilitate, and service projects on education in human rights for social and economic transformation. The organisation is dedicated to publishing and disseminating demand-driven human rights training manuals and other teaching materials, and otherwise servicing grass-roots and community groups engaged in a creative, contextualised process of human rights learning, reflection, and action.The PDHRE views human rights as a value system capable of strengthening democratic communities and nations through its emphasis on accountability, reciprocity, and people’s equal and informed participation in the decisions that affect their lives. The PDHRE was pivotal in lobbying the UN to found a Decade for Human Rights Education, and in drafting and lobbying for various resolutions by the World Conference on Human Rights, the UN General Assembly, the UN Human Rights Commission, the UN Treaty Bodies, and the Fourth World Conference on Women. UN General Assembly Reso lution 55/2 at para. 20. 91 The United Nations and the advancement of human rights in Africa ffect of reducing the quality of life of the entire population. This is because women are the driving force behind the family – the basic unit of the community. Discrimination against women then impairs other elements of development. Different components of the human rights normative framework can contribute to the empowerment of the poor and provide useful poverty alleviation input. Women’s rights are one such component. The empowerment of women is central to combating all manner of international scourges and the pursuit of developmental goals worldwide. The participation of women in mainstream development activity and poverty reduction strategies is essential.For this to take place, all factors which tend to discriminate against the participation of women in income-generating opportunities and other poverty reduction strategies need to be abolished. In cases of genocide, war crimes and crimes against humanity, over which the International Criminal Court (ICC) has jurisdiction, women and children are the primary victims of inhumane and cruel acts, which are inextricably connected to armed conflict. Women are captured, raped and tortured. In recognition of this, the Rome Statute includes such acts of cruelty against women in defining war crime and crime against humanity. In seeking to combat impunity, the Rome Statute seeks accountability to women for gender-specific offences that are expressly defined in it.In the past, treaties have failed to address crimes against women with the requisite specificity:19 Treaties have been drafted outlawing, in excruciating detail, everything from particular kinds of bullets to the destruction of historical buildings, while maintaining enormous silence or providing only vague provisions on crimes against women. Provisions are needed in international humanitarian law that take women’s experiences of sexual violenc e as a starting point rather than just a by-product of war. The experiences of the ad hoc tribunals for Rwanda and Yugoslavia have contributed greatly to the growing recognition for and action against crimes committed against women in armed conflict. This journey has culminated in the express definition of crimes of sexual violence being included in the Rome Statute. In a United Nations Development Fund for Women (UNIFEM) publication 19 Askin (1997). 92 The United Nations and the advancement of human rights in Africa ntitled Women, war and peace, Elizabeth Rehn and Ellen Sirleaf capture the recent history of mainstreaming crimes against women into international law:20 The campaign to end violence against women took root and gained momentum throughout the 1990’s on the agendas of the UN World Conferences, from Vienna in 1993 to Cairo in 1994 to Beijing in 1995, where the principles for codifying international law on violence against women began to be recognized. Those principl es were later tested in landmark decisions by the International Criminal Tribunals for the Former Yugoslavia and Rwanda and ultimately informed the definition of crimes of sexual violence included in the Rome Statute of the ICC. The continued progress of bringing gender violence issues to the fore of international law now lies partly with the ICC. It is our hope that the gains already made will be tested and strengthened further in proceedings before the Court.Justice Theodore Morton of the International Criminal Tribunal for the former Yugoslavia (ICTY) echoed these sentiments: 21 The crimes recognized by the ICC Statute, including the gender-specific offences, may well take on a life of their own as an authoritative and largely customary statement of international humanitarian and criminal law and become a model for national laws to be enforced under the principle of universality of jurisdiction. In addition, post-conflict jurisdictions are normally devastated and the remaining po pulations stay destitute as a result of the destruction of assets and economic endeavour. Yet again, those who suffer the most are women, as they bear the onus of rebuilding their family structures. This is part of the ethos behind the establishment of the ICC’s Trust Fund for victims of these atrocities, since it recognises the poverty scourge that is characteristic of post-conflict jurisdictions.Thus, in addition to seeking justice for the victims of genocide, war crimes and crimes against humanity (for which women suffer the most), the ICC recognises the poverty dimension. It is hoped that proceeds from the Trust Fund will help victims, particularly women, to have a fresh start to their lives by creating income opportunities which help to alleviate poverty. Traditionally, reparations for violations of international humanitarian law are the subject of States, and are paid to States rather than to the individual. Now, however, important developments are taking place in this respect. The OHCHR 20 21 Rehn & Sirleaf (2002). (ibid. ). 93 The United Nations and the advancement of human rights in Africa as appointed a Special Rapporteur on the right to reparations, and principles relevant to reparative remedies have been drafted by the Office of the High Commissioner for Human Rights. 22 In fact, the Draft basic principles and guidelines on the right to a remedy and reparation for victims of gross violations of international human rights law and serious violations of international humanitarian law, if adopted as they are, will require the State to –23 [p]rovide reparation to victims for acts or omissions which can be attributed to the State and constitute gross violations of international human rights law or serious violations of international humanitarian law.In cases where a person, a legal person, or other entity is found liable for reparation to a victim, such party should provide reparation to the victim or compensate the State if the State has a lready provided reparation to the victim. Also interesting to note in the above respect is that the Preamble to the Draft basic principles refers to a right to remedy for victims of violations of international human rights found in regional conventions, particularly the African Charter on Human and Peoples’ Rights at Article 7, among other regional human rights instruments. 24 Article 75 of the Rome Statute of the ICC extends reparation rights to individual victims. Article 75, titled Reparations to victims, reads as follows: 1. The Court shall establish principles relating to reparations to, or in respect of, victims, including restitution, compensation and rehabilitation.On this basis, in its decision the Court may, either upon request or on its own motion in exceptional circumstances, determine the scope and extent of any damage, loss and injury to, or in respect of, victims and will state the principles on which it is acting. The Court may make an order directly against a convicted person specifying appropriate reparations to, or in respect of, victims, including restitution, compensation and rehabilitation. Where appropriate, the Court may order that the award for reparations be made through the Trust Fund provided for in article 79. 3. Before making an order under this article, the Court may invite and shall take account of representations from or on behalf of the convicted person, victims, other interested persons or interested States. 2. 22 23 24 (ibid. ). Van Boven (2004). (ibid. ). 94 The United Nations and the advancement of human rights in Africa 4.In exercising its power under this article, the Court may, after a person is convicted of a crime within the jurisdiction of the Court, determine whether, in order to give effect to an order which it may make under this article, it is necessary to seek measures under article 93, paragraph 1. A State Party shall give effect to a decision under this article as if the provisions of article109 were ap plicable to this article. Nothing in this article shall be interpreted as prejudicing the rights of victims under national or international law. 5. 6. It is hoped that the proceeds from such reparations will go towards rebuilding efforts and, in so doing, inject some finance, however modest, towards reestablishing post-conflict economies.Thus, two dimensions are recognised here by the goals of the ICC and the Trust Fund in relation to poverty alleviation: †¢ The first dimension, as argued above, is that the empowerment of women serves as a useful avenue to the alleviation of poverty because women in the developing world are the driving force of the family, the basic unit of society, and The second dimension is to seek justice for the victims of war crimes – the †¢ most ravaged group being women. Reparations for victims, as envisaged by the Rome Statute, are a key component of this quest for justice. Convergence between international criminal justice and poverty alle viation efforts The legendary philosopher, pacifist, and leader of the people of India, the late Mahatma Gandhi, saw the human being as a limited creature capable of cruelty, narrow-mindedness and violence.Indeed, this character or weakness is observed daily when we see women and children marching in their thousands across national borders trying to escape from violence and genocide. Such are the human weaknesses which make the world susceptible to breeding a culture of impunity. With this in mind, the international criminal justice system seeks justice for the victims of genocide, war crimes and crimes against humanity, with one of the intended outputs being deterrence against the culture of impunity. The link is clear: impunity leads to armed conflict, which leads to anarchy, which in turn yields poverty. Nevertheless, we realise that this relationship between 95 The United Nations and the advancement of human rights in Africa mpunity, conflict and poverty is not absolutely linear , and that each factor contributes to the other in some way. However, the experience of those involved in international criminal justice is that a poverty-stricken environment is always one of the most grievous outcomes of a post-conflict situation. As such, from the lens of transitional justice, dealing with impunity contributes to preventing the exacerbation of poverty brought about by armed conflict. As stated earlier, the fight against poverty is itself a demonstration of respect for the inherent right to human dignity. A world community in which a culture of impunity is allowed to thrive will be characterised by gross contempt for human dignity.In tackling the problem of impunity through ad hoc tribunals, special tribunals and the ICC, the international community is effectively combating one of the triggers of poverty. Thus, the international criminal justice system should be viewed partly as an indirect actor in the effort to eradicate poverty. This would be in keeping with th e collective responsibility with which the entire international community (including all international institutions) is charged by the Millennium Declaration. Furthermore, it is agreed that poverty alleviation requires the creation of incomegenerating opportunities. History teaches us that armed conflict destroys the economic fabric of society and creates anarchy. It is impossible for incomegeneration activities to take place in an armed conflict situation.Having seen that a culture of impunity provides a breeding ground for armed conflict which yields poverty, it is arguable that the international criminal justice system, by deterring impunity, indirectly acts to prevent the destruction of stable socioeconomic environments and, in so doing, helps to prevent the exacerbation of poverty. A further area of convergence and synergy between international criminal justice and the global poverty eradication effort – keeping in mind that international criminal justice mechanisms are arms of the wider system of international law – is revealed by a conceptual analysis of justice in international law on the one hand, and economic and social justice on the other.Any conceptual analysis of justice explores the ideals of equity and fairness. Justice in the international realm comprises a sense of horizontal equity between States, and vertical equity between States and their citizens. This is a conceptual 96 The United Nations and the advancement of human rights in Africa analysis of justice as viewed through the lens of international law. The same is expressed by Sengupta:25 International law should concern itself with a just and fair relationship between the States, and the vertical relationship between the States and their citizens should be treated separately, through constitutional reforms within the sovereign states.But when the claims of equality of relationship are advanced in terms of human rights, such as the right to development, vertical relations a lso come within the purview of discussions. If the equality of human rights relationships referred to by Sengupta include freedom from extreme poverty and hunger (and, by extension, the right to development), as we have experienced in our sample analysis of key international human rights instruments, the vertical equity conceptual aspect of justice in international law also encompasses the duty of States to take all necessary measures to free their citizens from hunger and poverty. Thus, in seeking justice from the perspective of international law, States are, by extension, simultaneously obliged to address the economic and social aspects of justice by fighting poverty.This analysis reveals that, although all international actors in the global fight to eradicate poverty may pursue separate avenues and be inspired by various economic, social and political concepts which all contribute greatly to the fight, we are all intrinsically motivated by a desire to achieve justice. The interna tional criminal justice system pursues legal justice for victims of crimes against humanity through international courts, while other international actors (more inclined towards scientific and economic approaches) seek economic and social justice for the world population through the implementation of poverty eradication programmes on the ground.Indeed, this idea of a common intrinsic motivation finds support in the Preamble to the Constitution of the United Nations Educational, Scientific and Cultural Organisation (UNESCO), which declares as follows:26 The wide diffusion of culture, and the education of humanity for justice and liberty and peace are indispensable for the dignity of man and constitute a sacred duty which all the nations must fulfil in a spirit of mutual assistance and concern. The vertical equity relationship between States and their citizens, as sought by international human rights law and explored above, is similar to the Hobbesian 25 26 [Forthcoming]. Preamble to the UNESCO Constitution, which came into force on 4 November 1946 after ratification by 20 countries. 97 The United Nations and the advancement of human rights in Africa social contract.Hence, the common intrinsic pursuit of justice by various international actors (including the international criminal justice system and the poverty eradication movement) is visible both at the level of international law and within the sphere of political theory. Responsibility of the State in poverty alleviation from a juristic perspective Domestication of international human rights standards A proposed new focus within the human rights framework itself would aid the fight against poverty and, in so doing, cement the human rights approach to poverty eradication. For decades, human rights advocacy has leaned more towards civil and political rights and less towards the sister economic and social rights.This is due partly to the impetus for democratisation and ending discrimination, which were major fea tures of international affairs after World War II. The 21st Century presents the international community with new challenges and new priorities. The human rights movement and the international community as a whole must, in keeping with new priorities espoused by the Millennium Declaration such as the eradication of extreme poverty and hunger, apply economic and social rights advocacy towards the reduction of poverty. The OHCHR supports such a renewed approach:27 Recognition of the complementary relationships between civil and political rights on the one hand, and economic, social and cultural rights on the other, can strengthen as well as broaden the scope of poverty eradication strategies.In expounding on the scope of the right to health, the Economic and Social Rights Committee – a body established by the ICESCR to monitor compliance by states parties with its provisions – says that –28 [t]he right includes a wide range of socio-economic factors that promote c onditions in which people can lead a healthy life, and extends to underlying determinants of health, such as food and nutrition, housing, access to safe and potable water and adequate sanitation, safe and healthy working conditions, and a healthy environment. 27 28 OHCHR (2002). (ibid. ). 98 The United Nations and the advancement of human rights in Africa These underlying determinants go to the heart of the most crucial poverty-related problems, and would constitute part of an effective human rights approach to poverty eradication as well as support the arguments in favour of defining poverty as a violation of human rights.Returning to the obligation of States to their citizens under international law and backed by political theory, the ICESCR demands that states parties take steps, utilising their maximum available resources, to progressively achieve the realisation of the rights contained in the Covenant by, among other initiatives, adopting appropriate legislative measures to thi s end. The duty to take steps constitutes an immediate obligation. The aspect of duties and obligations (to be performed by the State for the benefit of the citizen) attached to economic and social rights, which include factors central to poverty eradication such as the provision of food and clean water, provide a legalistic colour to the provision of basic human needs and, in so doing, support the juristic view of poverty as a violation of human rights.Overall, the domestication of international human rights standards – civil and political, and economic, social and cultural – in the national legal systems of developing countries would create a suitable foundation for the generation of income opportunities and contribute to the alleviation of poverty, while reinforcing the juristic consideration of poverty as a violation of human rights. Ratification of the Rome Statute and implementation of the necessary national legislation The Millennium Declaration calls upon State s to consider signing and ratifying the Rome Statute as part of their commitment to peace, security and disarmament. Looking at the Millennium Declaration holistically, a perspective is developed which portrays the different development goals and declarations in pursuit of those goals (e. g. peace, security and disarmament; development nd poverty eradication; human rights democracy and good governance) as interlinked and interdependent. Thus, the commitment to the theme of peace and security, for example, is not a commitment to the theme in itself, but a complementary commitment to the wider, more holistic goals of the Millennium Declaration, which includes 99 The United Nations and the advancement of human rights in Africa the pursuit and achievement of the other thematic goals such as development and poverty eradication. These portray the challenges facing the international community in the 21st Century in striving to make the world a better place for the entire human family.There fore, just as the commitment to peace, security and disarmament is complementary to the goal of development and poverty eradication, the signing and ratification of the Rome Statute is a correlative and facilitative pathway to the achievement of both poverty eradication and the aforesaid wider objective. More directly, the ratification of the Rome Statute and the implementation of relevant legislation in national legal systems provide a stable platform for transitional justice, and deal a fatal blow to the culture of impunity which is the cause of international armed conflict, characterised by genocidal ambivalence, within the remit of the ICC.To belabour the point, transitional justice in the developing world contributes to peace, stability and the rule of law – which are the ingredients of a suitable income-generation environment that, in turn, is crucial to the eradication of poverty and hunger. The substance of this paper poses certain fundamental questions worth ponderin g. What part can jurists play in the fresh impetus to eradicate poverty, as embodied in the Millennium Declaration? What is the role of the international criminal justice system in these efforts? Just as justice is fundamental to the widening of democratic space, it is equally important to bridging the poverty gap.The international criminal justice system will play its role in contributing to these efforts by adhering to the principles of zero tolerance for impunity and delivering justice to the victims of genocide, war crimes and crimes against humanity. The international criminal justice system recognises that impunity breeds violence, which destroys the environment for income-generation and, thus, exacerbates poverty. This is why the Preamble to the Rome Statute recognises that grave crimes threaten the peace, security and well-being of the world, and is determined to put an end to impunity for the perpetrators of these crimes. The Millennium Declaration further resolves to †“29 29 UN General Assembly Resolution 55/2 at para. 12. 100 The United Nations and the advancement of human rights in Africa c]reate an environment at the national and global levels alike – which is conducive to development and to the elimination of poverty. In so doing, the Declaration recognises the importance of international systems that, through various aspects and initiatives, contribute to dealing with the causes, triggers and aggravators of poverty. International criminal justice mechanisms seek justice and deter impunity – a cause of conflict and, thus, an aggravator of poverty. This recognition, coupled with the plea to ratify the Rome Statute in the Millennium Declaration, inspires an increasing convergence of thought, effort and interaction between the spheres of international criminal justice and economic development. ConclusionPoverty is a violation of human rights because States are obligated, under international human rights law and the social contrac t from which the State derives its legitimacy, to remove the impediments to the enjoyment of resources required to sustain a standard of living commensurate with the minimum acceptable level of human dignity. The consequences of poverty deny the citizen a standard of living commensurate to his or her inherent dignity. Thus, a human rights approach to poverty eradication has a strong foundation both in theoretical dimensions and at a practical level. The OHCHR argues for the active participation of the poor in poverty reduction strategies, in keeping with the right of citizens to participate in decision-making.In arguing for such participation, the OHCHR provides a linkage between poverty reduction and human rights, arguing that the poor –30 [m]ust be free to organize without restriction (right of association), to meet without impediment (right of assembly), and to say what they want without intimidation (freedom of expression); they must know the relevant facts (right to info rmation) and they must enjoy an elementary level of economic security and well-being (right to a reasonable standard of living and associated rights). In so doing, all persons will enjoy the basic rights and freedoms that enable them to participate in the conduct of public affairs and decision-making. This ultimately involves the distribution of resources key to the alleviation of poverty. 30 OHCHR (2002). 101The United Nations and the advancement of human rights in Africa Thus, not only is poverty itself a violation of human rights, but the key to its alleviation lies in the conferment and entrenchment of fundamental rights and freedoms in developing nations. Considering poverty as a violation of human rights is not merely a theoretical endeavour: the output of such consideration addresses the specific issue of the lack of sufficient quantities of basic necessities. Once poverty is well established as a violation of human rights, resultant advocacy will pursue the attainment of bas ic necessities by advocating for the right to food, the right to health, the right to education, and so on.In so doing, the human rights movement will be contributing directly and substantially to the global effort to eradicate extreme poverty and hunger, as resolved in the Millennium Declaration. Therefore, through the construction of poverty reduction as a positive human rights obligation, the adoption of a rights-based approach to development and support for international criminal justice, the UN has accelerated efforts to advance human dignity, particularly on the African continent, which is most affected by the scourge of poverty. References Askin, Kelly Dawn. 1997. War crimes against women: Prosecutions in international war crimes tribunals. The Hague: Kluwer Law International. Boyd, W. 1963. The educational theory of Jean Jacques Rousseau. New York: Russell & Russell. Ghandi, PR (Ed. ). 2002.Blackstone’s international human rights documents (Third Edition). 2002). Lond on: Blackstone Press. Hobbes, Thomas. 1998 [1651]. Leviathan. Edited by JCA Gaskin. New York: Oxford University Press. OHCHR/Office of the High Commissioner for Human Rights. 2002. â€Å"Human rights, poverty reduction and sustainable development: Health, food and water†. Unpublished paper for the World Summit on Sustainable Development, Johannesburg, September 2002. Rehn, Elizabeth & Ellen Sirleaf. 2002. Women, war and peace: The Independent Experts’ assessment on the impact of armed conflict on women and women’s role in peacemaking. New York: United Nations Development Fund for Women. 102The United Nations and the advancement of human rights in Africa Sen, A. 1999. Development as freedom. Oxford: Oxford University Press. Sengupta, A. [Forthcoming]. â€Å"Poverty eradication and human rights†. In Pogge, Thomas (Ed. ) â€Å"Severe poverty as a human rights violation†. New York: United Nations Educational, Scientific and Cultural Organisation. Van B oven, Theo. 2004. Draft basic principles and guidelines on the right to a remedy and reparation for victims of gross violations of international human rights law and serious violations of international humanitarian law. Third Consultative Meeting, Geneva 29 September to 1 October 2004. Geneva: Office of the High Commissioner for Human Rights. 103

Black Man with a Nose Job Essay

The article, Black man with a Nose job by Lawrence Otis Graham basically talks about how Mr. Graham got a nose job. The reading has plenty of controversies whether he is less black due to him narrowing his nose. This was a really interesting article because there were several critiques regarding his nose in which he described very well. This man was born into a generation were the concept of oxymoron included such things as a black man with a nose job. The reading starts on were Graham and his father are in the car driving to his doctor. During the way over there he faces with several people who are really concerned about him. Moving on from this, graham thinks about how his father would take it. As they arrived to the plastic surgeon he starts to see catalogs and magazines to what nose he would like to have. As he chooses the doctor gives his opinion to him whether it will look good or not. Once he was in the Manhattan’s upper west side to have his rhinoplasty done, Graham stopped and thought that having this done it was an assault to his identity and people. Growing up in a white neighborhood were all of them would get a cosmetic surgery Graham says, it was done to look better in his situation these alterations were made due to issues of ethnicity and heritage. As said in the book he never compared to a white man but surely he did with his own people. Overall, this article is really interesting because it has plenty of other topics such as on how other people of different races as well have done a surgery and have not seem to be different from their own people. As mentioned in the book one’s racial identity is not embodied in one’s nose. This means that it shouldn’t be a problem because you are the same person who grew up in that race. The article mentioned self hatred of being an accusation done for anyone who has done a surgery. This is really hard to explain but in my opinion self hatred in general can be a problem for people who have a low self-esteem about themselves. If you were born with several, in my opinion people shouldn’t change it. People should be happy and appreciate were they come from. These issues will never change because we are in a world where the media really portrays many things for looking better. Everyone will always want to have what other people have but just as the article says it will not make you less of which ever ethnicity you come from.

How Social Networking Sites Help Employers to Communicate Effectively Essay

How Social Networking Sites Help Employers to Communicate Effectively with Employees - Essay Example This phenomenon of communication through social networks has a greater impact in workplaces. This is because it has presented an opportunity for employers and employees to engage in their workplace under collective basis. FaceBook, Twitter, MySpace and LinkedIn are the four major social networking sites that are enhancing communication across the world. Effective communication using social media within workplaces is mainly reinforced by their ability to reach instantaneously to a vast number of people in an organization. It has also laid a platform that allows two way communications through instant messaging available in the chat rooms. In addition, effective communication has also been enhanced in the workplaces among employers and employees due to their easy accessibility and usability. This is because in the current world social networking sites are readily available to everyone who is able to use a smart phone or a computer. These factors have enhanced higher adoption of social s ites masking them the fundamental part of organizations every day’s life. This paper work focuses on how social networking sites help employers communicate more effectively with employees in order to enhance higher productivity and other added values at workplaces. Communication power of social networking sites in workplaces Internet and social networking media have greatly contributed to fundamental changes concerning ways in which people interact in the business world and other private spheres. Companies and other corporate organization across the world have played a catch-up in order to understand ways of harnessing the emerging technologies for better management. Employers in various organizations have responded to the rising technology in the modern world to facilitate relationships with their employees through social media. Various online communication channels such as emails and other instant messaging have changed efficiency and nature of communication processes in bu sinesses and other organizations. This is by maintaining relationships among working colleagues in order to enhance their primary roles. Since it is difficult for employers to contact all employees in their business organizations, social networking sites have provided an opportunity for them to have quicker and faster communication (Jue, Marr, & Kassotakis, 2009). In case of issues that need instant attention, employers are always in a position to send the messages through social networks such as MySpace and LinkedIn to their employees. This enables information to reach all employees within a short time making them to have quick reaction and decision toward what the employer require them to do. This has facilitated better collaboration of all subordinate workers and their employer in work places. Collaboration has greatly transformed work outputs in businesses and other organization due to effective communication between managers and their employees through networks that promote tea mwork (Kaupins, 2011). Frequent communication between employers and employees has also allowed everybody to contribute in enhancing better performance of organizations. This is because communication allows every subordinate member in an organization to grow together in a team. In addition, it has also been noted that most of the employees are young generation who are always determined to use social networking

Analyze rhythm of Let America Be America Again by Langston Hughes Essay

Analyze rhythm of Let America Be America Again by Langston Hughes - Essay Example After the first three stanzas, there is a couplet that is rhyming and after it, the rhyming scheme that is adopted in the first three stanzas changes. The poem contains the rhyming scheme of blues and jazz that is a special feature of Black poetry (Roberts and Jacobs 2007). Similarly, the words, â€Å"I am the† and many others are employed to create a rhythm in the poem. Moreover rhyming words are used in stanzas to create a rhythm with the help of rhyme such as â€Å"be and free†, â€Å"again and plain†, â€Å"love and above†, â€Å"sleek and weak†, â€Å"greed and need† and many more. The length of stanzas and lines vary in order to put stress on some lines. After seeing the poem, the poem also appears a free verse at many points as the rhyming pattern seems somehow absent with a little rhyme absent such as: In the above-mentioned stanza, only â€Å"me† and â€Å"be† are rhyming, remaining all the stanza is deprived of a rhyming scheme. The poem uses a lot of repetitive words such as â€Å"America†, â€Å"millions†, â€Å"Whose†, â€Å"all†, â€Å"And† and many phrases such as â€Å"Let it be† and â€Å"Who are you†. The author is unhappy about his land, America. To him, he is not allowed to get equal right for each and every field of life. Hughes writes the poem, â€Å"Let America Be America Again† from the perspective of a black man such as Whitman has written from his perspective. The tone of the poem is somewhat pessimistic as the author is not happy with the current condition of America and regards it as a changed state. Rhythm is also created because of the reiteration or recurrence of stresses and pauses. Hughes makes use of repeated anaphora. For example, in the first lines by making use of the repeated anaphora of â€Å"Let it be†, Hughes acknowledges the fact that America is not what it should be and informs the reader with his perspective in a

Integrated Marketing Communication (IMC) and Customer Satisfaction Essay

Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy - Essay Example However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. Nowadays, online marketing has been widely used by marketing teams due to the consumers’ demand for technology. Traditional media such as newspaper and magazine have low market share and audience reach when compared to interactive media. Thus, the advertisers rely mostly in online advertisements to reach diversified users as part of the company’s marketing goals. This paper analyzes the advertising strategy of Nike Incorporated in the IMC perspective. It examines the alignment of marketing goals to the marketing strategies of the company that aim to satisfy the consumers with their products and services. Furthermore, this will entail the method of measuring the effectiveness of advertising and the level of customer’s satisfaction. Organizational Background Nike is a Greek goddess that signifies victory. Indeed, the brand name is known for its high quality products in the area of sports. Before Nike originated, the business name was Blue Ribbon Sports which was established by American manufacturers in January 25, 1964. Nike is focused on marketing the sports categories including apparel, equipment, footwear, and accessory products. It has been associated with different trademarks such as Nike Golf, Nike Pro, Nike+, Air Jordan, and Nike Skateboarding, plus the brand extensions like Converse and Cole Haan. Moreover, Nike is known for the swoosh sign or the wing of Greek goddess where its name derived. The â€Å"Just do it† advertising slogan adds to the popularity of Nike in the sports section (Deng, 2009, p. 102). Media Plan Advertising Strategy Nike is known globally due to its marketing strategies in broadcast and print, and the recent innovation that enables to reach wide audience is the internet. Nike aims to â€Å"sell a global brand through marketing that appeals to local taste (Goldman & Papson, 1998, p. 4). That’s why, they have unified slogan, themes, and advertising message. Furthermore, to become the leading manufacturer of sports products, Nike envisions itself to carry the legacy of innovative thinking through creative modification of the message and services (Nike, 2011). For an instance, Nike has recognized of the male superiority imposed by the brand image of Nike; hence, they reach women’s athletes to erase the negative identification by creating fashionable footwear and using advertising to convey their message. Due to the successful assimilation of Nike’s slogan, it aims to continue the â€Å"Just Do It† principle into â€Å"Just Done It† which signifies the purpose of this company to persuade consumers. To sustain its brand image as the leading sportswear manufacturer, Nike advertises its products through partnership with the sports icons such as Michael Jordan, Tiger Woods, Lance Armstrong, and Lebron Jame s that represent strength and determination. Nike communicates their message in TV commercials by using humor that appeals to consumers. In addition, sports magazines are ideal tools for Nike, since they have a specific target audience. Few examples are Runners World, Backpacker, and Midwest living. The low cost advertising strategy is outdoor advertising where Nike utilizes billboards located in a traffic area and bus stops. Moreover, the most innovative approach to consumers is interactive marketing wherein Nike

Female Participation in Lessons in Saudi Arabian Universities Dissertation

Female Participation in Lessons in Saudi Arabian Universities - Dissertation Example 1.3 Research Goals This research has been set with an overall aim of improving female performance in science classes. To achieve this aim, the following specific objectives ought to be achieved: 1. Investigating cause of low female participation in science lessons in Saudi Arabian universities. 2. Identifying the neglected role of educationists and other stakeholders in enhancing female education in Saudi Arabia. 3. Adapting a student centred intervention to tackle the problem at hand. 1.4 Justification of the Study The education of females in Saudi Arabia can be made better if females are given many roles to play in the course of their education . This will motivate them to feel important to the educational system. By extension, they will recommend to their colleagues to take up courses in science. Furthermore, the more involved females are in science lessons, the more understandable lessons will become to them and so the better their chances of improving in their overall academic performance. 1.5 Research Questions 1. What are girls attitude in integrated science lesson? 2. Why do the teachers neglect the use of teaching learning aids or materials in their lessons? 3. What are the causes of female low participation in science? 4. What are the measures that can be put in place to help improve female low participation in science lessons? 5. What advantages and disadvantages do activity and discovery methods have in the teaching of science lessons that can be transformed into improving female performance in class?

The Space Shuttle Challenger Disaster risk management plan Case Study

The Space Shuttle Challenger Disaster risk management plan - Case Study Example From the data provided, it appears that a risk management plan was in existence. Some of the management plans were applied whereas some of the plans were not applicable due to some reasons. One of the examples of a risk management plan was to design a space shuttle program that would utilize both the liquid and solid propellants. The liquid propellant system is more reliable as compared to the solid propellant system. The flow of the liquid propellant from the storage tanks to the engine can be throttled and shut down in case of emergency whereas a solid propellant cannot function in the same manner. One of the drawbacks associated with the liquid propellants was that they are comparatively expensive than the solid propellants and hence it was impossible for NASA to hire a system totally functional on liquid propellant. A combination of both was manufactured. In 1972, NASA chose Rocker for the building of the orbiter. According to many industry leaders, the Rocker package did not include an escape system. An escape system is very effective and necessary in case of emergencies. NASA officials ignored the escape system and hence the Space Shuttle Program became the first the first U.S. aircraft which did not include an escape system for the crew. According to Mr. Moore, (NASA's deputy administrator for space flight), weather plays an important role. According to him, the specifications on the wind velocity need to be checked in order to avoid exceeding of crosswinds. This is done so that the commanders can have a clear view of the runway and so forth. In order to avoid any accidents that may be related to weather, crosswinds limits are maintained. These issues clearly enhance the project management factor. Some of the risk management plans were implied whereas some of them could not be reinforced. 2. Would there had been a better way to handle risk management planning at NASA assuming sixteen flights per year, twenty live flights per year or as originally planned, sixty flights per year Why is the number of flights per year critical in designing a formalized risk management plan The planner that was originally planned comprised of sixteen flights per year. With the increase in flights, the paper work tended to increase. The requirement for paper work completion was that it was supposed to be submitted approximately one week before every flight. The increase in paper work meant that the accomplishment of goals was getting difficult. With the increase in paperwork, the formulation of a risk management plan was almost impossible because half of the time was consumed in the paperwork of the flights. The employees of NASA were working very hard to cope up with the paperwork which was increasing with the increase in the number of flights. Increase in paperwork meant that the personnel had to work overtime which included the weekends. According to an interoffice memo that was sent from Scot Stein to Bob Lund the paperwork was making it difficult for them to handle the problems and formulating a risk management plan because half the time was taken up by the paperwork. He said that it was necessary to make

Causes of back injuries and methods of its preventing Essay

Causes of back injuries and methods of its preventing - Essay Example This research will begin with the statement that the significance of the impact of safe lifting has turned out to be not generally acknowledged in the globe. Many reasons have been explained in relation to work area safety. In this paper, we discuss a variable that has not been given the attention it deserves in the argument about safe lifting and health in places of work. The case of escalating back injuries has for the most part been overlooked in contingency plans by business organization. Many organizations with low levels of employee safety and health ultimately find themselves in a situation we call a â€Å"safety trap.† This state of affairs concerns both the employees and the employers. High levels of back injuries and poor lifting methods bring about higher rates of insurance premiums. If the premium rates are high, it is both the employers and employees who suffer in the long term. The employer suffers in that they are forced to incur extra costs by paying the high r ates for insurance premiums while the employees suffer in that they sometimes suffer negative life changing injuries which end up decapitating them for the rest of their lives. At present, the total cost of premiums being paid out by the business sums up to a massive $78,000. At the implementation of the project, we hope to reduce this by a whopping 70% and if possible wipe out the issue of high premiums being paid out. A sharp increase has been detected in back strain injuries and days lost due to these injuries which has also seen an increase in insurance premium costs. JIM’S CLEANING will make sure that probable back injury risk factors in its amenities are evaluated and restricted. This regular practice order is planned to tackle broadly the issues of; Evaluating back injury concerns, evaluating engineering measures, job practices, organizational measures, and

Globlisation and forgen direct investment Essay

Globlisation and forgen direct investment - Essay Example According to Encyclopaedia Britannica globalization is the course through which the understanding of day to day life is becoming harmonized all over the globe. (King, 126) In economics, a wide description is that globalization is the union of prices, wages, products, profits and rates of interest in synchronization with developed nation norms. Globalization of the financial system depends on the position of international business, human migration, incorporation of pecuniary markets, and mobility of capital. The International Monetary Fund observes the increasing financial interdependence of countries all over the world through rising quantity and multiplicity of cross-border dealings, gratis international capital flow, and comparatively faster and extensive dissemination of technology. Theodore is more often than not attributed with globalization's initial utilization in an economic perspective. (Kar, 145) Globalization in the period from the time after World War II has been driven by improvement in technology which has declined the expenses of trade, and business arbitration rounds, initially under the sponsorship of GATT, which led to a succession of concords to do away with restrictions on gratis deals. Given that the end of World War II, after the arrival of the United Nations and the Bretton Woods institutions, there has been a sudden increase in the attainment and influence of Multinational corporations and the fast expansion of global civil society. (Border, 227-228) There are disagreements between media conglomerates, among various nations-states and speed and character of technical growth might facilitate in approaching one or another way out. While there is a measure of globalisation, its speed and direction is variably contested. The nation-state continues to keep hold of most of its authority, but it requires unfolding them and implementing them in innovative ways, if it d esires to fulfil defies of global forces and global actors. For instance in a global structure of governance the perception of sovereignty is becoming a much more expandable and absorbent one. Sovereignty requires be sharing, passing to global with local bodies. It is put into effect by states in combination with local and supranational bodies. (Fletcher, 188) This does not essentially signify that globalisation is deterioration the power of nation-states. However it does imply that this authority, in turn to be effectual, has to be transformed and reorganized. And this is to a degree already taking place. According to some, for instance, certain international institutions are in reality best implicit as a response to global forces or better as a reemphasize in a dynamic method of the authorities of nations. Thus for transformationalists the particular forms followed by globalisation are not predictable. (Lamb, 243-245) Detractors of the economic issues of globalization challenge that it is not an unalterable procedure which flows logically from the economic requirements of every person, as its supporters naturally argue. The opponents generally accentuate that globalization is a course that is arbitrated in accordance with the commercial benefits, and naturally elevate the prospect of

Ethics Case Study Research Paper Example | Topics and Well Written Essays - 750 words

Ethics Case Study - Research Paper Example For instance, they should neither be forced nor be subjected to undue influences. In this case, the child’s mother was not informed (by day care center) of any mistreatment / ill-treatment / neglect regarding her beloved child; hence, the principle of autonomy has been violated. The case comes under child abuse so it should be reported to concerned authorities that would ban the license / registration of that center to avert any further fatalities, thereby saving infants / children. 1.2 - Principle of Non-maleficence The next principle in bioethics is known as non-maleficence that focuses on the least harm to patients (intentionally). For instance, it should be pointed out that certain measures have to be taken that reduces the chance of harm to patients. In addition, the non-maleficence principle also overlaps with due care theory that endorses the idea of care to patients through use of precautionary measures. In this particular case of a child, the day care center certainly neither ensured least harm to the 8-month old nor cooperated with the mother by explaining the condition of her child. Therefore, the principle of non- maleficence is violated since maximum care was not provided to child during absence of her mother. 1.3 - Principle of Beneficence The third ethical principle is known as beneficence that refers to choosing the best option so that greatest good could be done for patients and possibility of evil could be minimized. In this particular case, the best option for day care personnel was to communicate and fully inform child’s mother about the crying, unusual behavior and physical condition of her child so that she could take any immediate measures for rectification. Similarly, the best option for physician was to persuade mother to report the case before court of law instead of satisfying himself that it was not child abuse so it should not be reported. In this way, the principle of beneficence had been violated by the two parties a nd the child’s mother secures right to report and request for punishment to culprits followed by payment of damages (x-ray expenses, physician’s fees etc.). 1.4 - Principle of Justice Another most important principle of bioethics is the justice ethical principle that states that the decision-makers should choose alternatives and make decisions that are fair and that could be justified for all those associated with that case or dilemma. In simple words, the decisions should comply with different ethical approaches. Also, the just and ethical decisions avert the possibility of unrest in the society because the guilty is punished and innocents are protected. In this case, the actual loser in this case is the child’s mother whose trust factor on day care center personnel was affected as well as she had to rush her injured child to hospital, thereby facing emotional and financial issues. Hence, it should be argued in the light of justice approach that the decision sh ould be reported so that the performance of childcare centers could be monitored (Hyden, 1999). For instance, the physicians should also be

Why “Baes” Never Stay Essay Example for Free

Why â€Å"Baes† Never Stay Essay Teen romance is like a minefield – very few make it through completely unscathed, and the path is often strewn with the shrapnel of countless broken hearts. According to common wisdom, the reason behind all this affliction is because teenagers are capricious creatures who lack the maturity to resolve relationship issues. However, maturity is not the only key factor playing into why teen couples just are not staying together happily. Social media pressures young people to be in constant contact with one another, meaning they can constantly monitor the other. Maturity and social media are large factors in the way many relationships play out nowadays, but the same people writing articles about the topic are the ones forgetting the most important factor; communication. Building an emotional relationship and being able to relate and interact with your partner is the foundation to a truly satisfying and healthy relationship. We live in the age of social networking, and in the past few years, technology and turned both our world and the way we talk to others completely around. There are both good sides and bad sides to such advancements and changes, as one should expect. Since words are typed onto a screen rather than spoken face to face, it is extremely easy to misunderstand words, as there is very little contest surrounding them. Such facts can cause one member of the relationship to mistake a statement one said to make it seem like something else, therefore an argument occurs. Jealously among teenagers is quite ridiculous. Fifteen years ago, one would not have to worry about whether or not their significant other would make them their â€Å"Man Crush Monday† or â€Å"Woman Crush Wednesday† nor would they get upset if the same person didn’t text them back within half a minute. There was no â€Å"relationship status† on the internet, no reason to question their lover’s loyalty over who â€Å"liked† their pictures. The teenagers of the current generation see the problem, in fact, 75% of a surveyed group agreed that social media can affect relationships with others (Quiet Voice 1). Social media and relationships can go hand in hand at times, for traveling  spouses overseas or a family member away at college. Unless you are mature enough and already have the emotional connection with your partner, I would not rely on a computer to run your relationship. Maturity plays a major role in the success and the demise of relationships. Maturity influences a person’s ability to truly commit to a relationship for life and understand that commitment implies giving up all other partner choices. So as a teenager, not many understand the concept of maturity and trust. Certain life experiences they receive along the way can help them realize such things. High school relationships can be categorized into three different categories: Those who care about themselves intentionally, those who care about themselves unintentionally, and those who care about the other person. The ones who care about themselves intentionally are the ones who date strictly for the relationship and the title, not the other person. In a case like this one, 0% of the relationships survive because essentially, it was not a relationship to begin with. Caring about yourself unintentionally is one thought that usually would not cross your mind. It is a difficult category, as not many always see it. You will catch yourself saying â€Å"Oh ___, I love the way you make me feel! You make me so happy!† Person A claims to care about Person B, when I reality they are truly just trying to satisfy their own personal needs. Finally, those who care about the other person. When you can truly say you have reached this stage, you have gained the independence and the maturity to maintain a steady and committed relationship. The high school sweethearts, married for over fifty years now, are the teenagers who made the decision to be committed and responsible young adults, taking the lead over others their age at the time, but setting an example that yes, it can be done. Communication allows us to share interests, aspirations, and concerns with ones we care about. Good communication is about the way we talk and listen, and about our body language (Better Health 2). Healthy relationships rely on the fundamental of communication. When people stop interacting well, they stop relating to each other, and it can cause them to disconnect. It is much easier to face problems when you have the ability to talk through them with each other. Being in a relationship in high school should not have to be  stressful, one should be able to laugh and just enjoy each other’s company. The main problem in our generation of teenagers is that we seem to have lost the mannerism of actually speaking to one another. 83% of teens break up over text message rather than face to face (Stay Teen 1). When relationships or even friendships are conducted primarily through texting, the context of the conversation is stripped off all personal aspect. As a whole, teenagers must learn the important characteristics of communication and how interacting well with others will almost always lead to a healthy and loving relationship. A strong, healthy bond with someone you truly care about can be one of the best supports in your life. It improves all aspects of your life, strengthening your health, mind, and your connections with others as well. Your significant other can be your best friend, and you will have many adventures and maintain a fun relationship with the one you love. Works Cited The Good And the Bad: How Social Networks Affect Our Relationships †¢ Domain .ME Blog. Domain ME Blog The Good And the Bad How Social Networks Affect Our Relationships Comments. N.p., 02 Sept. 2014. Web. 27 Mar. 2015. Lyness, DArcy, PhD. Love and Romance. Teenshealth.org. N.p., May 2013. Web. Stay Teen | Home. Stay Teen | Home. N.p., n.d. Web. 27 Mar. 2015. The Quiet Voice. The Quiet Voice. N.p., n.d. Web. 27 Mar. 2015. Home | Better Health Channel. Home | Better Health Channel. N.p., n.d. Web. 27 Mar. 2015. Lifehacker Australia. Lifehacker Australia. N.p., n.d. Web. 27 Mar. 2015. Home: National Healthy Marriage Resource Center. Home: National Healthy Marriage Resource Center. N.p., n.d. Web. 27 Mar. 2015.

Analyzing The Structure Of Top Gear Media Essay

Analyzing The Structure Of Top Gear Media Essay We have passed a long way and a journey to date, while we are entertaining the luxury of the word Automobile. The History reflects the evolution which has taken place in the Automobile dream to reality. We are capable of pointing the pioneers such as the scientist Sir Isaac Newton and the painter Leonardo da Vinci. Among the many more who first dreamt and created the structure, mechanism and the so called motor vehicle to the world. Their energy, sweat and blood is taken into account with gratitude in this modern world of motor vehicle technology or very simply The Automobile. In 1885 Karl Benz, the German mechanical engineer, designed and built the worlds first practical and usable automobile. Later a car transmission system was invented by Henry Ford after initiating all the strategies in the said particular industry multi-part features, automobiles started to evolve with the first steam, gasoline-engine cars and electrical cars. The path of the communicating the news, features and information came a long way as the automobiles to the new era of Television programming. The important of the motor show or a program evolved over the years in television program production. BBC actually leads this in front in the industry for telecasting the TOP GEAR shows. BBCs motto of this particular program was To inform, educate and entertain, the audience. They are very professionally achieving their target. They do inform, educate and entertain their audience with a firm strategy. We should take the point into the consideration. What was there methodology of such a successful TV program? How did they succeed achieving their goals, such as the secret of being the number one motor show for such a long time? What were the success formula of the production and the creative output of the final product as well? The most powerful part of this product was the planning stage of season 1 in1977 and again the planning of the re-launch in 2002. What is concept development and production planning in the Television Media? We will analyze it briefly. The concept development and the script of a project is a unique practice of well trained professionals. 2.0 Start with an idea An idea to develop a video program doesnt come suddenly from the moon. There should be something which has given that idea. Sometimes it may come across certain incident that reminds us about the video. Sometimes a person in the local store would have asked to prepare a video for him. This is the way to go on with the project: we should be aware of what subject to be covered, what kind of program we should use, who are the viewers of us? Therefore we should know what the clients exact requirements is, whether it is one hour or five minutes video clip. Make sure the way by which our viewers are going to integrate with the program. If we are dealing with a series the make sure we dont repeat it unless otherwise it needs a revision. There is a high probability that the audience will not recognize the availability of the other videos in our series. 3.0 Objectives and Goals What do we think our audience? would need to know after viewing our video production? If we get the answer for this question it would help us to develop a suitable production. The objectives would give a clear picture on what kind of measures to be used in entire process of our production. Basically Goals are considered very wide concept that we want to achieve. However the objectives are calculatable goals that are developed based on SMART characteristics. For example we can use some measures to make sure whether our viewer has understood any main concepts of our program. Therefore start thinking on the point of view of our viewers on what they should know after viewing our production. After our viewers watched the program they should be able to do the following things: Should be able to recognize three kind of sponsorship Should be able to recognize position of four crews Should be able to recognize issues with respect to scheduling All above mentioned are objectives in nature since those can be measured. Basically the number of objectives to be used is decided based on the goals. Therefore at any given time it may require only one objective or many. 4.0 Audience Targeted Then we decide on whom we are targeting whether it is a video of family album or learning methods in physics. we have to make sure whom we are addressing and what is the purpose: The nature of our audience Decide if it is for the local or general publics or the group of specialist. What is the level at which we have to produce like basic or advanced Are there any unique background, qualification or experience required for our audience What are the style in which our audience require our production It is our targeted audience who decide on what type of coverage or style that they need. It is obvious that the kind of program expected by the specialist is not similar to that of younger. Then we have to make sure they have got a suitable condition for the audience to watch our production. The productions are mostly viewed as VCDs, DVDs, or they watch in home, lecture rooms, or offices. They are not produced to broadcast. A talented director would foresee these unique situations and they would influence on making the program more effectively. How are they going to see our program and where? Would they be together to watch the video? In darkened room? Will they be watching a solid video or through the internet? Or would the video be watched on iPod while driving a vehicle? Directors would have to get ride off the dark or low-key scenes if that is to be viewed in direct daylight. People watching from the distant picture monitor would be able to identify the problems in terms of displaying the images in many monitors. Long range shots will have very little impact. Further closer shots are nessacery due to its value addition in terms of drama and emotion. Small letters will have no use in the small distant screen. To improve the visibility of headings, maps, charts etc., only provide limited and necessary information. If the target audience are using the iPods or any other small screen videos equipments directors should consider these aspects in developing more close ups shots than long shots that were used to be developed usually. Following questions can help you in identifying viewers problems in detail: Is our video program relying more on our already developed knowledge and skills? To what extent it knows the real subject? Does that program have any connection with any other programs in the series? Does the program have to remind any already developed programs? Are the viewers going to watch the program grouped? Or individually? Will they be seeing the program continuously or only once? Do they have the feasibility to watch the program again and again? Will it give a beak for the audience for the discussion about already shown program? Will any supporting thing be give for the audience to refer when they require? Will there be any other aspects such as noisy or inter competing? Would developed program be out of date soon? Will it be developed for formal situations or humor? 5.0 Research To establish program content or to ensure that the content is accurate and suitable there will be researches conducted. The programs such as newss, documentaries or interviews require high research before the production. This is one by going through the library books or online browsing or by contacting some specialists in the area. Sometime it may require travelling also. Further the research is very time consuming and have a great impact on overall budget. If the specialist whom we meat for our research purposes would request high fees then it one come really true and problem come more severe. The above chart shows the number of review scoring votes per episode. 6.0 Covering the subject This examines what is the subject matter covered, who includes in the group of viewers, further the ingredients will affect the decision on what kind of camera settings should be used for the program, how long or close the shots should be, what are the variations expected. Directors need to think about the following things very seriously: What are the content of the program? What are the angles to be used in the program developing? Are any additional graphics required to transfer the idea to audience more effectively? What is the best view point of making the cameras? How he is going to transfer the exact requirement to the crews so that the production can be more effective which ensures the achievement of the goals? Will all camera operators need to create a separate shot? A shot list would explain the requirement of each shots, it will be prepared in clear order, therefore the camera operators would only require a minimum level of direction for the director since it already give the clear picture about the shots required. 6.1 The Genre of Top Gear As per the television Industrial genre The Top Gear Show listed under The Magazine/ Documentary genre mix up with the Reality formations. Variety of topics presented in a television program which based on current events contains interviews and commentary with an entertaining  features,  reports, music  spots  etc. linked by a presenter is called a Magazine Program. A film or TV program which presents facts lined up about a person or an event literally called a documentary, docudrama, infotainment movie etc. in the television or movie genre. It is said and understood that this show is a factual example for a combination of both genres as mentioned earlier, The Magazine/ Documentary. The quality of the presentation and narration plays a vital role in developing the TOP GEAR show. Actually changed the original concept of documentary and magazine genres will combine into a reality formation. It is the time to rename such program genres. It is better to understand and analyze these specific words. It is well conversed among the professionals of the television industry. People create creative interpretations of actuality. Yes we do have to agree. This concept is followed by the analytical formations of formats. We could see there are basically ten types of formats and only two sorts of programs available: Panel show: contact the presses Programs to demonstrate Conducting game shows : Thanga vettai, Kodishwaran in India Live coverage : On the day of elections, presidents addressing Sport games : Football, cricket Documentary programs : Reality programs like Derana superstar in Sri Lanka Programs are basically scored or scripted in other major categories, such as follows: News: Hourly news In India, morning and evening coverage of the stations situations. Dramas: This includes the Comedies and tragedy programs in a series. Music Programs: Youngers music competitions in India, Sirasa superstar in Sri Lanka. Performance art Some of these formats are related. They all borrow techniques and skills from one another, so its common to see music video techniques in dramas and documentary techniques in the news Shooting session of Top Gear Show 7.0 Duration of the Show In commercial television, the script must also factor in commercial breaks. These breaks include regular commercials, promos, and other material supplied by the local station affiliate. + A one-hour show actually only broadcasts about 44 to 48 minutes of programming, along with 12 to 16 minutes of breaks. The script is generally about 50 to 55 pages long. + A half-hour show runs 22 to 24 minutes with 6 to 8 minutes of commercial breaks. The traditional guideline is that one page equals one minute of action; this can vary with the genre. Top Gear  was produced under the base of motor car, and broadcast since 1977 to 2001. It was originally created in 30-minute magazine format. The show was re-launched in 2002. The format was revived into a studio based format. The origination of this concept and creation of the program was totally done by BBC. BBC America. BBC Canada, RTE Two and Setanta Ireland has also shown the program in their respective countries. Top Gear was also shown on Setanta Ireland in Ireland too. Then gone on long journey through Netherlands, Belgium, Czech Republic, Sweden, Malaysia, Australia as well as New Zealand etc. along with Latin America, and a number of other television channels around the world produced this format in their versions too. The popularity of this particular program made its path a long way around the world. Three versions have been done internationally adapting the format and the concept. The production locally done in United States. Russia and Australia. In each country they have created it with respective local talents and production teams. History Channel of US has taken the rights to the American version of top gear. On November 21, 2010, they have aired the first episode to the American television industry. Its said and estimated that the worldwide viewership was more than 350 million viewers. The show has received vast appreciation among the audience for its presentation and visual style. The original series reached its peak in the 1990s and according to the critics and enthusiasts program came to an end by the end of the particular decade. But with that producer  Andy Wilman successfully presented a new format for  Top Gear  to the BBC which has changed their intention of freezing the program in 2001. The new series began its journey in 2002.  Its on the move since then, up-to-date. Dunsfolds runways and taxiways are the place where top gear people using as their temporary racing circuit designed and maintained for the show. They use standing audience to create the production. The new series which has formatted in 2002 had some new changes to the product. Those changes were much appreciated by the audience other than the old show. The length of the program has been changed to one hour. Two new presenters were introduced to the product. A helmeted racing driver introduced as the test drive. The Stigà ¢Ã¢â€š ¬Ã‚ ¦ made the change worthy watching. There were new segments also, including Stars in a reasonably priced car, The Cool Wall, The News, Power laps, and off features such as races, competitions and the regular destruction of caravans  etc. 8.0 Segments The show is all about having long distanced races. Here the presenter would drive a car against the different types of vehicles. Although it is very easy to mention like that, it is great to see a person going unorthodox using other mode of transports. The main challenge here is to use different combination of vehicles such as plan, ferry or train. This part is edited in exciting way that will attract and keep the audience to the maximum gear. They make sure this remains till the program ends. It is the viewer who sees who is the winner. This kind of qualities is required in presenting the program to keep the viewers motivated till the end of the show. Then as a secondary activity they should remember to emphasis on rating to face the television industry. The variety of the program is very important on the other hand. Many small races will be held to ensure the variety. Then they would be able to know the strength and weaknesses of a specific vehicle. 9.0 Challenges In early few series they included some unique challenges and very short stunt films generally based on the broken premises like buses jumping over the motorcycle as opposed to the usual style of motorbikes jumping over the busses. This show had a great impact on viewers they really loved the series very much. These cars are still available at a museum. [Refer: http://www.youtube.com/watch?v=DtTnfFH2Hjc ] 10. Celebrity in a Reasonably Priced Car In celebrities will appear in each episode this would attract the viewers by giving a opportunity for them to see the fast track of the popular person. 11.0 Power Laps The celebrity Stig completed a fast round in the high top gear in order to evaluate the performance level of the numerous cars in the Power lap segments. If the car can meet the criterias such as road worthy, able to negotiate a bumper and commercially available then it can be considered to be qualified for the Power lap Board. 12.0 Christmas specials There were special segments created according to the time of year to give the seasons impact to the audience. 13.0 Car of the Year This was another special segment introduced at the end of each autumn series. The segment contains the favor and the choice of the hosts. They present an award. The award is given as the favorite car of the year. The criteria of the award are so simple, yet powerful. It is all three presenters choice. They have to agree unanimously to take the decision. 14.0 Presentation History BBC started this program called Top gear in 1977. The presenters were William Woollard and Noel Edmonds along with Tony Mason, Chriss Goffey and Frank Page. It said that the name actually arrived form a radio series called Top Gear. It was a magazine show that spoke about the new car models to the market and various car related problems. Further it included some special events like motor spots and classic car events. Jon Bentley appeared as one of the show maker in 1987. Other new makers were using new previous Formula one driver Tiff Needl and Jeremy Clarkson and that got a great respond from the audience. Further it became very controversial and humorous becoming more critical. According to the necessity and segments the presenters have changed over the history. Total Top Gear is based on three main Presenters. They are James May and Jeremy Clarkson Richard Hammond. Stig test has driven many of the cars who was considered to be a Non speaking presenter. Each presenter actually targeted wide variety of people based on the age of the people. For example James May targeted older demography where as Richard Hammond targeted the young female audience. Therefore Top Gear presenters are very special and unique to each other in terms of performing in the show. there are four main presenters involved in the Gadget show such as John Bentley, Jason Bradbury, Ortis Deley and Suzi Perry. The use of female presenters really surprised the entire audience since it was traditionally dominated by only male. 15.0 Worldwide Telecast Its a known factor there are magazine, documentary and other genres such as talk shows, reality shows etc are created and done allover the world to enhance the motor vehicle lovers. But first of all we can enlist the countries which broadcast the Top Gear Show and few of its own versions. Australia Australia managed to retain the rights to telecast the TOP GEAR shows locally and this is the first country to do like this. 2004 series of TOP GEAR was telecasted in 2005, it attracts the audience to the great extent. Then they came out with their own version. America This series includes high level action and excitement. Its full of action. It can be mentioned as adventures as well. This show was mainly made for car lovers. This featured super cars, challenges and stunts, reviews about cars and interviews of celebrities. United Kingdom On Sunday nights Top Gear  is first broadcast on BBC2  and repeated on the following Wednesday evening and again the following Saturday 16.0 Themes The rocknroll theme of top gear inspired the world because of the macho-ness it emphasized in the mentality of the audience. It was utter human psychology which the producers used to create the atmosphere. Women who watched the program loved it. It really created the connection of the car with human in a musical bond. 4/4 rock beat also was a heavy in sound system that has to beaded for the macho content. The drum track adds a bass and snare to have heavy sound effects. Further for masculine themes it adds a deep riff over the drums. It was amazing that when it was played audience quickly realized that it was the Top Gears soundtrack. The Allman Brothers Bands instrumental hit Jessica has been used as the theme song since 1977. The show used part of the original Allmans recording of the song until the late 1990s, later theyve changed it to cover versions According to the later requirements, and producers have searched for new themes according to the segments introduced. For an example, for the series 6, there were nominations for showing a drive sound, the final and last list of ten were voted for by write-in nominations on the  Top Gear  website, the top five has been selected, and then submitted them to the viewers to vote. The best one was selected by the audience. It actually took the Magazine format of the Production in to the Reality format. (Taking these points to the consideration and, weve noted the factor earlier. As per the television Industrial genre The Top Gear Show listed under The Magazine/ Documentary genre mixed up with the Reality formations.) Top Gear had a unique compilation of songs. Several songs have been released while the run of the particular show. These driving songs have been attracted many people. The factor should be taken into consideration. How the audience appreciated the program and the music. Its the marvel reality we find today, not the themes emerged through the era. But the artists who have received the fame because of the product.. Top gear. It was vice versa as well. This is the most amazing, wonderful gravity of this mediaà ¢Ã¢â€š ¬Ã‚ ¦.Television. 17.0 Set The Top Gear set totally looks masculine. The background made out of car body parts all attached together looks like a young boys toy. But a person could gather things from it and build up a car on his own. Such an environment to a program It is very creative, but the hidden factor is the approach of the designers. There are things or factors to be considered when creating such a set to a program. The motto of the show, the target audience, concept, the feel and the look, the subject matter of the product, etc For an example we can identify the tyres in the cool wall. What does the idea reflects. Even the seats made out of leather from car seats. The look and feel is a mans garage. Then to the target audience. Mainly males. So do the main set. It does reflect a racing track. The show is about cars, tracks, races are the firsthand feeling of the viewer. Throughout the show the viewer is bonded with the feeling of the show. This is a well planned set done by professionals. 18.0 Audience It is said and believed that the Top Gear is the most popular car enthusiasts show on the earth. According to the surveys done through variety of methods its said, the program is having minimum viewership of 350 million people around the world. Targeted Top Gear Audience is males because of the content of the product, but females are attracted to the show. Why is it? The very basic factor is women too love and like cars. Secondary factor is women too like adventure. Then comes the attraction of male presenters. 19.0 Activity of Scheduling These are the patterns of scheduling taken place in Major telecast in UK on BBC HD as well as BBC two. 20.0 Other Dominating Channels Following channels from world wide also telecasted this show such as Canada BBC, America BBC, BBC, Dave (Channel), Setanta Ireland, Nine Network, Netherland Veronica, Belgium Canvas, Sweden Kanal 9, Malaysia Media Prima, BBC Entertainment, TV Latin America, New Zealand 21.0 Comparisons between the Similar Shows Fifth Gear It is an early Motoring Television  magazine program in UK. Channel 5 showed it originally; in 2010 the 17th series was started. 22.0 Format 23 minutes was the initial running time for seven series of the program in the autumn of 2005 eighth series started with some amendments? It was in a format of 45 minutes, Then in the ninth series air time increased to one hour, the episodes consisted was thirteen. At the beginning of the seventeenth series they made another changeover by reducing the running time. It was a half hour slot canned to a twenty three minutes program. Several of  Top Gears  ex-presenters,  were hired by Channel 5 to present  Fifth Gear. Driven   Motoring Television program  launched  Ã‚  in 1998  by Channel 4, UK. The style was similar to top Gear.   But there were additional different type of components included as well. Driven 100 was such a feature. Three cars of the same class road tested in the segment. The criteria of the marks given to the cars associated with the qualities such as Practicality, Desirability and Cost of Ownership. Driven  was cancelled by Channel 4 in 2002. Vroom Vroom British entertainment program telecast in Granada media. The shows will run for one hour , and facilities a numerous mix of segments, from the  Vroom Vroom  test drive featuring (among other things)  tips for buying and selling cars and banger racing. Wheels This is a very well popular and established program in the India. This is on BBC World News India. The program was launched in 1994 and done in Delhi. The show went for a re-launch in2004.The program covers a vast area of cars and bike information and news. The product is holding an annual award ceremony as well. Its called Wheels Award. 23.0 Conclusion The conclusion of this report and findings would indicate the clear picture about the success and failure of the TOP GEAR in its history. Top Gear entered a world in which cars are not considered as mechanics anymore, but rather it is all about lifestyles. It is about going a road-trip, seeing great places in the world, fighting ever-madder challenges. Or, to put it  simply, it is about having exiting fun. Clarkson and his boys adventures have really given a great exiting experience showing a totally different world., including the very dangerous efforts like entering the North Pole in a specially-prepared Toyota Hilux.. By Branko Brkic Main photo: BBC 2 MPH Live featuring Clarkson, Hammond and May is currently on in Johannesburg