Different Types of Workers’ Compensation Plans

The four types of Workers’ Compensation plans are: Energy Employees Occupational Illness Compensation Program, Federal Employees’ Compensation Program, Longshore and Harbor Workers’ Compensation Program, and the Black Lung Benefits Program. Each of these programs helps serve the employees of these specific groups when they are injured during a workplace accident. Each of these programs provide medical care, cash benefits for lost wages, rehabilitation, and other benefits to those who are injured as a result of an on the job injury. The Energy Employees Occupational Illness Compensation Program went into effect on July 31, 2001. It provides benefits to those who have developed cancer or other serious illness due to exposure to radioactive materials while working. The Federal Employees’ Compensation Program provides benefits to employees that are employed by the federal government. The Longshore and Harbor Workers’ Compensation Program provides benefits for those employed in the maritime field. The Black Lung Benefits Program provides benefits to those that work in coal mines under the Black Lung Benefits Act. There are also two types of State Workers’ Compensation Plans. Each state has its own Workers’ Compensation plans. Coverage varies from state to state. All the states however, provide two types of Workers’ Compensation benefits. One of the benefits covers the employees’ medical expenses that resulted from an on the job injury. The other benefit compensates the employee for the wages he or she lost during the time he or she was unable to work. They will pay these wages until they are able to return to work. It is necessary to have federal and state compensation plans to make sure the employees are covered. It is against the law to have employees without offering Workers’ Compensation. It is best to have both because each state has different regulations. An employer needs to make sure they are covered 100%.

How to improve english

Therefore It Is really Important to improve English skills because It Is never too late. People who are not very keen on writing English. even for them it can be a good start. Adrian: It Is very Important to start writing English as much as possible. There are some ways of improving english such as reading. tching movie or even listening to music, This should be included In the dally task and after doing It for a long time It becomes a habit and then the person will realize how he or she is going towards betterment. but each of them has their strength and weaknesses. Actually, learning English Is not as difficult as you think. YouVe got to commit yourself if you want to be successful. Jimmy: I remember what my lecturer told me that If you're lazy or not interested in learning English, you'll never break through yourself.I really want to be able to read, write and speak well in English because English Is uite important as the international language nowadays. Ya. It'll be useful when I would Ilke to geta good job or go overseas to carry on my studies or work. Okay. First of all, you must read more English materials. such as magazines and newspapers. ‘Ofs Not only that, English textbooks, instructions and ingredients on food packages, advertisements are also important. Jazali: When people write, they usually use â€Å"correct† English with a proper grammatical structure. Ya, This is not always true when people speak.That's why. So, by reading, you can learn grammatical English naturally. I Just saw an article, it says that If you choose something to read that you like, it can actually be interesting and enjoyable. Well, this came across my mind. If you like to read about football in your own language, why not read about football in English right? Ya, I agree with you. You will get information about football and improve your English at the same time. But guys, you wont have a direct impact on your speech improvement. written English differs greatly fro m English used in actual live conversations.Sometimes, Written English tends to be more formal and isn't packed with phrasal erbs like everyday English! to make English phrase, word, or word chunk stick in your mind for later use in a conversation, you need to repeat it a good number of times. Don't forget guys, You basically need to repeat the phrase and memorize it doesn't happen when you read an English fiction book! – and it By the way, music is also a fun way to work on your listening. Learn the most effective way to do it and about the challenges you face learning from music.If you love music, Music will teach you useful phrases and collocations, help you to remember new ords and old, improve your pronunciation and sharpen your listening. Hey, Zhen hao what are you doing? Im Finding lyrics. Half of a good song is what the words mean. Songs are about something. But before you can fgure out what a singer means, find out what she or he is saying. Yes, Songs are utterly dif ferent†and usually deeper, cooler and more poetic†when you know what your favourite singers are really saying. So, find the lyrics to your favourite songs, print them out and work to understand what they mean.Not only finding lyrics, u need to sing along too. In the shower, around the house or at your local karaoke box, it will help your English get better and better. You pronunciation will improve, and you will remember more and more new English. However, there are some adverse on listening English song too. Nowadays the songs getting varies through the country. Some lyrics of the songs may contain of verbal words. Yaya! Like the song sang by Akon, ‘l Just had a sexl The music video of the songs also may contain of adult content such as naked and this is not suitable for young people or child to watch.Everyone *laugh* The music video of the songs also may contain of adult content such as naked and this is not suitable for young people or child to watch. On the oth er hand, the lyric's spelling on screen also might not accurate. the true spelling. So, This could be a disadvantage of learning English by music. Hey don't forget, my hobby, watching movies also will improve English. Haha.. Watching movies is a great way for you to improve your English, especially your listening and speaking skills. Films are not usually created for English language learners – they are made for native English speakers.Films are not usually created for English language learners – they are made for native English speakers. It is not a good idea to use this as your only method of learning English; it is much more advisable to study at an English school. However, I would definitely recommend all English language students to watch films in English in their spare time for additional practice that you might not get in a classroom. I agree with u Zhen hao, It helps to take the language away from the artificial classroom norm, which helps us because they get t o see/hear the language in a more natural setting.Other than that, watching movies will not only improve your listening ability, but will help you a lot on your spoken English, espcially our English intonation. Besides, when you watch a movie, you can also learn the culture reflected in the movie. But some of the parents will get mad or angry if their children wasting more time on movies. I don't think so Jimmy, this is my own experience. I like watching movies very much and it's really helpful for my English study. I really recommand you watch some typical movies. And You can watch movies and TV programs with English subtitles as ell.That helps a lot. I really think that it depends on what movies we are watching! If they are watching movies that are grammatically incorrect, I cannot see how that's going to help them with the English language. We can watch movies from the fiftys and sixtys, those movies were make with proper grammar in mind. for conclusion, So far i still strongly r ecommend you to watch more movies because it really helps to improve English. How do you think everyone, Agree with it? Yes, I agree. watching movies can be very beneficial.

Communication in Nursing Essay

The importance of communication is the essential foundation of nursing practise; it is primarily dependant upon verbal and non-verbal communication. Encompassing both speech and behavioural aspects, efficient delivery and receiving of the nurse-patient messages initiates advantageous relationships, or contrarily, generates significant repercussions if applied ineffectively, thus affecting the quality of the nurse-patient relationship. This essay will discuss how effective verbal and non-verbal communication in nursing practice will facilitate a mutually satisfying therapeutic nurse-patient relationship. It will firstly discuss verbal communication, followed on by the complementary non-verbal communication and lastly listening. However, for communication to succeed properly it must be reciprocal. This work has illustrated some examples of verbal and non-verbal communication. Verbal communication primarily entails the conscious use of the spoken word, and although accounting for only fifteen percent of all interpersonal communication, is the principal means of expressing factual information in relations between nurse and patient (Ellis, Gates & Kentworthy, 2002). Whilst verbal communication is an imperative part of building the relationship between nurse and patient it is also just as important between nurse and colleague. A good relationship is vital to quality patient care, clearly both nurse and colleague have the same agenda, to care for the patient, improve and speed up recovery (Boal, Burke, & Mitchell 2004;Gasparis, 2004). Boal, Burke and Mitchell (2004) believe â€Å"better communication among providers can be a tremendous boon to older patients and their families; thus, improved nurse-physician communication is not only a remedy for diminished job satisfaction, it is also an elixir for improving patient care†. Clearly the use of verbal communication between the nurse and colleagues affects the relationships with patients, yet there are many factors involved in the way verbal communication is expressed. The effectiveness of this form of communication is however dependant upon several fundamental factors (Stein-Parbury, 1999). Certainly, the use of language reflecting age, gender, culture, and developmental level, is imperative in positively affecting the patient’s trust and understanding.  For instance, the vocabulary used when communicating with a child, will no doubt differ from that of an adult due to age difference and developmental stage. Similarly, when interacting with patients from different cultures, consideration of dialect and often-contrary meanings is a priority in nursing practice to avoid patient misinterpretation (Creasia, 1996). Whilst vocabulary content is of great consequence, the manner in which it is applied specifically intonation, clarity and timing can affect the nurse-patient relationship (Crisp & Taylor, 2003). To illustrate, a friendly, informal warm welcome in the initial communication can establish trust (Stein-Parbury, 1999). McCabe (2004) suggests that a patient centered approach is of most importance when attending a patient. Encouraging words can give the client a sense of purpose; it can encourage interaction, gives the opportunity for self expression and can strengthen the patient’s problem solving skills (Crisp & Taylor, 2003). Indeed initial verbal exchanges are critical to the establishment of a therapeutic nurse-patient relationship engendering sincerity, respect, empathy and understanding (Crisp & Taylor, 2001). Despite the undoubted ability of verbal skills affirming the nurse-patient relationship, it is non-verbal communication which comprises the majority of interpersonal relationships in nursing practice (Arnold & Blogg, 1999). While both forms of communication are of equal significance Argyle (Chambers, 1998) suggests that â€Å"the non-verbal component ofCommunication is five more times more influential than the verbal aspect†. Bensing, Caris-Verhallen and Kerkstra, (1999) believe that there are five non-verbal behaviors found to be essential to the nursing care, eye gaze, head nodding, smiling and body positioning. These styles of non-verbal communication can be grouped together to form body language. Chambers (2003) also adds â€Å"touch, physical appearance and passive listening†. Through careful consideration of those non-verbal signs, nurses are able to gain a more profound insight into the emotional needs and experiences of patients, thus encouraging additional patient investigation (Stein-Parbury, 1999). Clearly these signs of non-verbal communication together with appropriate use  will endeavor to enhance the nurse-patient relationship. According to Caris-Verhallen, Kerkstra & Bensing (2002, p. 809) â€Å"to express warmth and empathy the nurse need to make eye contact with the patient†. However, eye contact is a special exception in non-verbal communication (Vernallen, Kerkstra & Bensing, 2002). It can reveal some hidden and profound feelings that cannot be expressed in another manner that will serve as a role in emphatic connection (Benjamin, 2005). For instance, in western culture, looking people in the eye is assumed to indicate honesty and straight forwardness, in Latin and Asian cultures it represents aggression and/or disrespect (Le Roux, 2002). Certainly in these circumstances, the importance of limiting eye contact and touch in appropriate cultures and regarding them as culturally dissimilar ensures patient misinterpretation is avoided. Additionally the use of touch can in some cultures be a sensitive issue for example in the Muslim culture, even in an Australian hospital it is inappropriate for a male midwife or nurse to touch or deliver a baby of an Muslim patient (ICE, 2001). However, touch can have a very positive outcome in the healing of patients, emotionally and physically. Weiss (Bush,2002) established that touch can slow heart rate, lower the incidence of cardiac arrest, decrease blood pressure, and reduce anxiety. Touch is often replaced by gestures and verbal responses. In spite of this, when patients are unwell or injured; their feelings may be enhanced by a friendly, warm touch (Duldt 1998). Furthermore whilst touch is of great consequence, physical appearance is a powerful aspect of non-verbal communication (Bensing, Caris-Verhallen, & Kerksra, 2002). A nurse should communicate with his/her appearance that he/she is dedicated and professional. Crisp & Taylor (2001) believe â€Å"it helps to establish the nurses’ trustworthiness and competence†. If a nurse’s appearance is not portrayed in a professional demeanor it could harm the nurse-patient relationship from the beginning. Whilst physical appearance is also of great importance listening is probably the most effective therapeutic communication (Sundeen, 1998). Listening is a non-intrusive way of sharing patients’ thoughts and feelings,  it requires the nurses’ whole attention and in return the patient would recognize that the nurse is paying attention and thus will give them a feeling that they are of some significance and importance (Stein-Parbury, 1999).  Accordingly, through this critical listening process, compassionate understanding of patient distress enhances their ability to confide in the nurse and further open the lines of communication (Balzer-Riley, 2004). Therefore while listening is essential part of daily communication in nursing practice, active listening requires the ability not only to hear what the patient is saying but to reflect feeling or intent behind the words (Klagsburn, 2004). Furthermore, active listening can also encourage further interaction between nurse and patient (Stein-Parbury, 1999). For instance active listening to a new bereaved widow and responding with a simple â€Å"I hear you† may be all that is required to give her a sense of empathy (Stein-Parbury, 1999). Active listening does allow for patients to simplify and express their internal thought process in a period comfortable for them, though through this critical active listening process, compassionate understanding of patient distress is imperative in achieving a mutually satisfying nurse-patient relationship. While there are advocates for both verbal and non-verbal forms of communication, it appears that the two are mutually beneficial. As evidenced by Cohen, Rankin, Stuart and Sundeen (1998), the accuracy of verbal expression relies heavily on the support of its non-verbal counterpart. Indeed, as Stein-Parbury (1999) claims, this challenging practice of communication requires a significant degree of self-awareness, or, the ability to reflect inwardly at personal reactions, responses, and feelings regarding a situation, thus enhancing wisdom for the benefit of circumstances. In essence, when communication involving vocal content and emotion do not correspond, they exhibit obvious inconsistencies thus calling for further inquiry to enable accurate validation of patient concerns (Duldt, 1998). For example, a patient who verbalizes an absence of pain, yet displays obvious signs of discomfort through contradictory facial expressions and body language, imposes additional questioning by the nurse  to gain clarification and therefore assist with appropriate care (Stein-Parbury, 1999). In Concluding, the multifaceted verbal and non-verbal styles of communication are extremely significant elements of nursing practice. This essay describes some important points and examples of different forms of communication, in particularly verbal and importantly the supportive non-verbal communication. Evidently, both verbal and non-verbal methods have inherently unique roles in nursing. However, it is when these methods are utilised in a complementary manner, that they most effectively denote empathy, trust and understanding. This essay also describes how listening is a big part of communication. Accordingly, the productive delivery and construal of both these communicative modes, contributes to the establishment of mutually satisfying therapeutic nurse-patient relationships, with the ultimate goal of assisting in patient recovery. References Arnold, K., & Blogg, E. (2003). The interpersonal relationships (4thed.). Missouri: Saunders. Balzer-Riley, J. (2004). Communication in nursing (5th ed.). Missouri:Mosby. Benjamin, L. (2005). Gaze, The American Journal of Psychiatry, 4, p. 664. Bensing, J., Caris-Verhallen, W., & Kerksra, A. (2002). Non-verbalbehaviour in nurse-elderly patient communication. Journal ofAdvanced Nursing, 29(4), 808-818. Boal, J., Burke, M., & Mitchell, R.(2004). Communicating for bettercare: Improving nurse-physician communication. American JournalOf Nursing. (104)12, p. 40. Bush, E., (2002). The use of human touch to improve the well-being ofolder adults: a holistic nursing intervention. The Journal ofHolistic Healing, 19, p.256. Chambers, S. (2003). Use of non-verbal communication skills toImprove nursing care. British journal of nursing, 12, p.874. Cohen, S., Rankin, A., Stuart, G., & Sundeen, S. (1998). Nurse clientinteraction (6th ed.). Missouri: Mosby. Creasia, J. (2001). Conceptual foundations : the bridge toprofessional nursing practice (3rd ed.). St Louis: Mosby. Crisp, J., & Taylor, C. (Eds) Potter and perry’s fundamentals ofnursing, australian adaptatio.(2nd ed.). Melbourne:Elsevier. Dongen, E., & Elma, R. (2002). The art of touching: the culture ofbody work in nursing. The Journal of Anthropology and Medicine,8, 149-162. Duldt, B. (1998). Interpersonal communication in nursing. Kansas: FADavis. Ellis, R., Gates, R., & Kenworthy, N. (Eds) Interpersonalcommunication in Nursing (2nd ed.) Edinburgh: Churchill. Friedman, N. (2003). Focusing. Xilbris corporation. Retreived march25, 2007, from http://www.focusing.orgGasbaris, L. (2004). Get real!: servants or colleagues?. R.N.Registered Nurse RN magazine, (67)9 p.92. (ICE), Information and cultural exchange. (2001). Retrieved 20 Marchfrom http://www.ice.org.auKlagsburn, J. (2004). Listening and focusing: holistic health caretool. Journal of Professional Nursing, (20)3, 141-142. Le Roux, J. (2002). Effective educators are culturally competentCommunicators. Journal of Intercultural Education, 913)1, 37-48. McCabe, C. (2004). Nurse-patient communication: an exploration ofpatients’ experiences, Journal of Clinical Nursing, 13, 41-49. Stein-Parbury, J. (2000). Patient and person (2nd ed.). Sydney:Elsevier.

Responsibility of Firefighting Teams Term Paper

Responsibility of Firefighting Teams - Term Paper Example The fire and rescue team has a responsibility to give support and restore stability in case of natural disasters like terrorist attack, radioactive emission, nuclear disaster and floods. The government supports the service team nationally to help it work effectively with other local bodies requiring local, regional, national response. To address large issue the local and the regional bodies come together. They are utilized to consider and plan for wide area risks like floods and other major outbreak of diseases. In the Fire Control project, it is ensured that the fire and rescue team gets the required mobilizing and response tools they need to continue a world-class enabled service. Communities and local government remain committed to working with Fire Control teams so that best services are delivered and can successfully meet up the challenges of the twenty-first century. The Fire and Rescue services team have, to enter an agreement with the local bodies that they agree to perform t he task so as to run the new control service and keep the department informed of any issues that might arise. (Fire and Rescue service 2008-11, n.d. p.12) They also have a duty to participate constructively and wholeheartedly in any other regional arrangement that m fight exists. They also have a duty of working closely with fire Recontrol technology,y providers and subcontractors and to report about the progress regularly to the communities and local governments. Firelink provides for the crucial internal communication between the communication rooms and various vehicles of Regional control centers (Fire and Rescue service 2008-11, n.d. p.23) The roles of fire and rescue teams have become even more important because of the changing temperature in a global context. It has been found out that an increase in 1 degree centigrade in summers increases the number of outdoor fires by 24000 to 40000 per year in England and Wales while an increase of two degrees would increase the chances of outdoor fire by thirty four to fifty six percent.

Sports Management Essay Example | Topics and Well Written Essays - 2000 words

Sports Management - Essay Example To achieve this, the plan must therefore analyze both micro and macro-economic factors that affect the industry and are therefore likely to influence the profitability of the new company (Elizabeth & Michelle, 2008). Among the factors analyzed in the summary below, include economic, social, legal, economic and technical factors that affect the industry and the institution of a new company in the country. In analyzing the factors, the summary below answers particular questions that help depict the relevance of the new company in the industry. Among the questions are problems the new company will solve, the company’s customers and the size of the market. By answering such questions, the plan below proves to the potential investors that the new company just as any other business will make profits thereby safeguarding their interests. Stamford Bridge Academy will be a football coaching company based in London. The company will train professional coaches and hire them out to local football clubs and schools within the city. As stated earlier, football is the most famous game in the city of London. The city has two main football teams playing in the national league, which have raised the popularity of the sport. Besides Arsenal and Chelsea, which are major contenders in the English premier league, the city has several other teams playing in various local and national leagues. Besides the hundreds of the smaller teams in different leagues, secondary and primary schools also have football teams and participate in different sporting activities within the country. The demand for professional coaches is therefore high in the city a feature that will earn the new company a potential local market before expanding to other regions within the country. The schools appointed a talented teacher to coach the teams in the past; however, the increasing competitiveness of the sport in the region has

Detection of artefacts in sleep studies data Literature review

Detection of artefacts in sleep studies data - Literature review Example The studies have yielded different findings and this implies that scientists are yet to comprehend the phenomenon fully. However, empirical studies have established that sleep is important for enhancing normal and healthy performance of physical and mental aspects of the human body. In addition to these findings, sleeping process has been exclusively studied to establish the various stages involved and the brains level of activity during the process. This paper investigates the various stages of sleep and the role of sleep to human beings. Recent scientific studies have discredited the common misconception that regarded sleep as a dormant mental state. Scientists have established that the brain maintains a high level of activity during sleep. In addition, sleep influences the physical and mental functioning of our bodies in various ways that continue to attract numerous studies in order to enhance our understanding about the phenomenon (Baddely, 2000). Nerve-triggering chemicals call ed neurotransmitters determine whether we are awake or sleep by stimulating various groups of nerve cells and neurons in the brain. In the brainstem that links the brain with the spinal cord, neurons produce various neurotransmitters such as norepinephrine and serotonin that ensures that some parts of the brain remain active while in a wakeful state. When we begin falling asleep, neurons at the base of the brain start signalling and they suppress the neurotransmitters that keep us awake (Espana and Scammel, 2011). According to Espana and Scammel (2011), the state of wakefulness is enhanced by neurons present in the midbrain, pons, and in the posterior hypothalamus that produce various types of neurotransmitters, including histamine, serotonin, dopamine, acetylcholine, orexin and norepinephrine. The neurotransmitters that determine wakefulness and sleep diffuse actively in the brain, activating the targeted regions of in the cortex and forebrain. The reciprocal inhibition that occurs between sleep and wake controlling regions in the brain helps in the production of sleep and wakefulness with quick transitions between the states (Espana and Scammel, 2011, p 847). Scientists use three basic measures to classify sleep into different stages. The three measures include the gross brain activity, muscle tone and the eye movement (Carlson, 2001). Electroencephalograph (EEG) machine detects gross brain wave activity from which it produces summary of electrical action from the brain. The muscle tone is measured using an electromyogram (EMG) machine while eye movements during sleep are recorded using electro- oculogram (EOG). According to Harvey and Bruce (2006), electroencephalograph (EEG) is the most widely applied measure of distinguishing the different sleep stages while electromyogram (EMG) and electro-encephalograph are crucial in differentiating rapid eye movement (REM) sleep from the other types. Two different states alternate in cycles when a person is asleep and they portray the varying levels of neural activity in the brain. The states that constitute sleep are non-rapid eye movement (NREM) and rapid eye movement (REM) (Zhang, 2004). According to Zhang (2004), each of these states is associated with a unique and different form of brain wave activity. Non -rapid eye movement (NREM) is subdivided into four different stages that include stage 1, 2, 3 and 4. Therefore, typical sleep is made up of five stages, where NREM constitute 75% and the rest is REM (Carlson, 2001). The stages of REM sleep and NREM

Monetary Thoery and Policy Essay Example | Topics and Well Written Essays - 2000 words

Monetary Thoery and Policy - Essay Example However, barter had its own complications and lacunas as it sometimes became difficult to exchange two things mutually needed by both of the parties to the transaction. Money emerged out of that necessity. Money by serving as the medium of exchange during the transactions serves both economic as well as social causes. It makes the complicated economic exchanges more convenient and easy to execute besides allowing people to socialize through the ways the do best. (Nash)1 The main objective of money is to arrange transaction between different people and business organizations. The money and incomes are closely related as most of the incomes are obtained in the money hence money is also used to keep the wealth of the persons and nationals. It therefore means that with money: In the early stages of money, the major portion of money possessed by people was consisted of currency and demand deposits however with the passage of time; more substitutes of money became available also. It must also be noted that these different substitutes of money carried the same liquidity like traditional currency however the extent of liquidity varied with respect to the type of substitute. These substitutes included government securities, saving accounts, stocks, bonds etc. though these assets possess the quality of money being the store of value however they are not traditionally being used as medium of exchange. It is because of this reason that they are often termed as IOU or near money. Having served the critical functions and being the core of all the transactions taking place, the demand for money have different dynamics and it is because of this reason that different theories of demand for money have been developed. This essay will explore some of the theories of Demand for Money as a part of the assignment on the Monetary Theory and Policy. Quantity theory of money was presented by the Classical Economists.

Cannell Ltd Case Study Example | Topics and Well Written Essays - 750 words

Cannell Ltd - Case Study Example There is very little likelihood of profitability increasing in the near future, so either labour costs or materials costs will have to be cut back. Materials can be very hard to get at low prices, so Cannell would likely have to remain with its current suppliers. One area where Cannell could cut back is with its labour costs. But, to reduce its workforce could cause profitability to fall even further. The only way to decrease the percentage of labour costs is to increase labour productivity. This could be done in a number of different ways. One of the most common is by offering bonuses to employees who reach a certain level of output. This, in turn, encourages workers to increase their output so they can receive the benefits that Connell offers. Also, the company would benefit because input would remain the same but output would grow. If this occurred, then the company could possibly increase its profitability by reducing its prices and offering large sales. Once Connell Ltd’s profitability is high enough, the Connell Ltd can try to increase its output further by purchasing new machinery. One positive to this would be that labour costs would decrease compared to the total costs. However, if Connell Ltd is to increase labour productivity, then it will need to reduce its labour turnover of 11.4 percent. The problem with high labour turnover is that is takes new employees a while to get up to speed, and this reduces labour productivity. As long as the company is offering competitive wages and also providing employee benefits, then there is no reason to believe that this high labour turnover figure will remain high for too long. (b) The employees of any workforce are a large reason behind the success of a company. The case of Connell Ltd is no different—the manufacture of soaps, shampoos and other complimentary toiletries is a labour-intensive process. It is for this reason that the role of the employees is a huge determining factor in the success or failure of the company. I agree with the managing director in that the company should double its spending on training. A well-trained workforce can increase labour productivity and also produce goods at a faster rate. Because employees of Cannell Ltd work in teams, the collaboration among workers helps to either increase or decrease labour productivity. Training can take on many different meanings. Training about how to get along with fellow co-workers is perhaps just as important as learning new skills to perform a job. Increasing human capital can help Connell Ltd to match its larger competitors. Also, by training workers, they are more likely to enjoy their working environment because they will feel as though they are qualified to be employed by the company. One thing that Connell Ltd would have to watch out for is employees moving to a rival competitor after they have been trained by the company. Connell Ltd can help avoid this situation by (1) offering wages above the industry average; (2) Rewarding long-term employees through promotions and bonuses; and (3) only giving training appropriate to an employee’s stature in the business. As long as training costs do not get out of hand, then there is no reason why the company should

Genetically Engineered Crop Essay Example | Topics and Well Written Essays - 1000 words

Genetically Engineered Crop - Essay Example Although genetically modified food may be an effective answer to the growing demands of more food products for more people, especially in the poorest areas in the world, where food production is extremely rare, yet there are many dangers that are involved in genetically modified food. Proponents of genetically modified crops believe that this technology can provide an effective solution for the world food crisis. Experts indicate that the food crisis will persist in the world with greater sensitivity in poor countries. In the countries of Sub-Saharan Africa, for example, the dramatic surge in food prices, driven by the globalization of the market economy on the one hand and the mismatch between population growth and low agricultural productivity on the other hand, suggest tomorrow even more catastrophic if nothing is done now to start a real structural development of sustainable agriculture and the economy as a whole. As such, many scientists believe that the solution for poor countr ies to get out of the food crisis and protect millions of people from starvation is inevitably the adoption of urgent large-scale genetically engineered crops (Council for Biotechnology Information). They will thus be able to master and apply them to the production of food products to feed the African people and not just the production of crops used for Western industrial economies. However, some scientists provide refutation for this claim. For example, Miguel A. Altieri and Peter Rosset argue that â€Å"recent experimental trials have shown that genetically engineered seeds do not increase the yield of crops† (Altieri and Rosset, p. 608). Thus, the strongest point in favor of genetically engineered crops, which is the role this technology can play in confronting food shortage, is challenged by many scientists. In trying to weigh the dangers of genetically engineered crops, it can be said that this technology is not a totally safe solution for the problem of food shortage. T here are numerous studies which show that this technology may have some dangerous impacts on the health of humans. Actually, the lack of adequate testing is one of the reasons why we cannot be sure that the technology of genes extraction can be safe. This lack of enough experiments is extremely dangerous, as it may turn out on the long run that genetically modified food may have detrimental effects on future generations. Thus, the lack of safety testing is one of the defects of the implementation of genetically modified food approach. Current testing focuses on the growth and development of crops, while there is less emphasis given to testing of the effects on the wider ecology of plants, and the associated effects of this new technology on human beings. Also, we cannot be yet sure of the long term effects of this technology on humans and environment. In addition, another threatening factor in the issue of genetically modified food is that the research about this new technology is c urrently handled by few huge corporations, whose main aim is to maximize their profits, disregarding the impacts on humans. As argued by Miguel A. Altieri

Adolf Hitlers political views Essay Example for Free

Adolf Hitlers political views Essay After World War I, Hitler returned to Munich.[75] Having no formal education and career prospects, he tried to remain in the army for as long as possible.[76] In July 1919 he was appointed Verbindungsmann (intelligence agent) of an Aufklà ¤rungskommando (reconnaissance commando) of the Reichswehr, to influence other soldiers and to infiltrate the German Workers Party (DAP). While monitoring the activities of the DAP, Hitler became attracted to the founder Anton Drexlers antisemitic, nationalist, anti-capitalist, and anti-Marxist ideas.[77] Drexler favoured a strong active government, a non-Jewish version of socialism, and solidarity among all members of society. Impressed with Hitlers oratory skills, Drexler invited him to join the DAP. Hitler accepted on 12 September 1919,[78] becoming the partys 55th member.[79] A copy of Adolf Hitlers German Workers Party (DAP) membership card At the DAP, Hitler met Dietrich Eckart, one of the partys founders and a member of the occult Thule Society.[80] Eckart became Hitlers mentor, exchanging ideas with him and introducing him to a wide range of people in Munich society.[81] To increase its appeal, the DAP changed its name to the Nationalsozialistische Deutsche Arbeiterpartei (National Socialist German Workers Party – NSDAP).[82] Hitler designed the partys banner of a swastika in a white circle on a red background.[83] Hitler was discharged from the army in March 1920 and began working full-time for the NSDAP. In February 1921—already highly effective at speaking to large audiences—he spoke to a crowd of over 6,000 in Munich.[84] To publicise the meeting, two truckloads of party supporters drove around town waving swastika flags and throwing leaflets. Hitler soon gained notoriety for his rowdy polemic speeches against the Treaty of Versailles, rival politicians, and especially against Marxists and Jews.[85] At the time, the NSDAP was centred in Munich, a major hotbed of anti-government German nationalists determined to crush Marxism and undermine the Weimar Republic.[86] In June 1921, while Hitler and Eckart were on a fundraising trip to Berlin, a mutiny broke out within the NSDAP in Munich. Members of the its executive committee, some of whom considered Hitler to be too overbearing, wanted to merge with the rival German Socialist Party (DSP).[87] Hitler returned to Munich on 11 July and angrily tendered his resignation. The committee members realised his resignation would mean the end of the party.[88] Hitler announced he would rejoin on the condition that he would replace Drexler as party chairman, and that the party headquarters would remain in Munich.[89] The committee agreed; he rejoined the party as member 3,680. He still faced some opposition within the NSDAP: Hermann Esser and his allies printed 3,000 copies of a pamphlet attacking Hitler as a traitor to the party.[89][a] In the following days, Hitler spoke to several packed houses and defended himself, to thunderous applause. His strategy proved successful: at a general membership meeting, he was granted absolute powers as party chairman, with only one nay vote cast.[90] Hitlers vitriolic beer hall speeches began attracting regular audiences. He became adept at using populist themes targeted at his audience, including the use of scapegoats who could be blamed for the economic hardships of his listeners.[91][92][93] Historians have noted the hypnotic effect of his rhetoric on large audiences, and of his eyes in small groups. Kessel writes, Overwhelmingly Germans speak with mystification of Hitlers hypnotic appeal. The word shows up again and again; Hitler is said to have mesmerized the nation, captured them in a trance from which they could not break loose.[94] Historian Hugh Trevor-Roper described the fascination of those eyes, which had bewitched so many seemingly sober men.[95] He used his personal magnetism and an understanding of crowd psychology to his advantage while engaged in public speaking.[96][97] Alfons Heck, a former member of the Hitler Youth, describes the reaction to a speech by Hitler: We erupted into a frenzy of nationalistic pride that bordered on hysteria. For minutes on end, we shouted at the top of our lungs, with tears streaming down our faces: Sieg Heil, Sieg Heil, Sieg Heil! From that moment on, I belonged to Adolf Hitler body and soul.[98] Although his oratory skills and personal traits were generally received well by large crowds and at official events, some who had met Hitler privately noted that his appearance and demeanour failed to make a lasting impression.[99][100] Early followers included Rudolf Hess, former air force pilot Hermann Gà ¶ring, and army captain Ernst Rà ¶hm. Rà ¶hm became head of the Nazis paramilitary organisation, the Sturmabteilung (SA, Stormtroopers), which protected meetings and frequently attacked political opponents. A critical influence on his thinking during this period was the Aufbau Vereinigung,[101] a conspiratorial group of White Russian exiles and early National Socialists. The group, financed with funds channelled from wealthy industrialists like Henry Ford, introduced Hitler to the idea of a Jewish conspiracy, linking international finance with Bolshevism.[102] Beer Hall Putsch Main article: Beer Hall Putsch Drawing of Hitler (30 October 1923) Hitler enlisted the help of World War I General Erich Ludendorff for an attempted coup known as the Beer Hall Putsch. The Nazi Party used Italian Fascism as a model for their appearance and policies. Hitler wanted to emulate Benito Mussolinis March on Rome (1922) by staging his own coup in Bavaria, to be followed by challenging the government in Berlin. Hitler and Ludendorff sought the support of Staatskommissar (state commissioner) Gustav von Kahr, Bavarias de facto ruler. However, Kahr, along with Police Chief Hans Ritter von Seisser (Seißer) and Reichswehr General Otto von Lossow, wanted to install a nationalist dictatorship without Hitler.[103] Hitler wanted to seize a critical moment for successful popular agitation and support.[104] On 8 November 1923 he and the SA stormed a public meeting of 3,000 people that had been organised by Kahr in the Bà ¼rgerbrà ¤ukeller, a large beer hall in Munich. Hitler interrupted Kahrs speech and announced that the national revolution had begun, declaring the formation of a new government with Ludendorff.[105] Retiring to a backroom, Hitler, with handgun drawn, demanded and got the support of Kahr, Seisser, and Lossow.[105] Hitlers forces initially succeeded in occupying the local Reichswehr and police headquarters; however, Kahr and his consorts quickly withdrew their support and neither the army nor the state police joined forces with him.[106] The next day, Hitler and his followers marched from the beer hall to the Bavarian War Ministry to overthrow the Bavarian government, but police dispersed them.[107] Sixteen NSDAP members and four police officers were killed in the failed coup.[108] Hitler fled to the home of Ernst Hanfstaengl, and by some accounts contemplated suicide.[109] He was depressed but calm when arrested on 11 November 1923 for high treason.[110] His trial began in February 1924 before the special Peoples Court in Munich,[111] and Alfred Rosenberg became temporary leader of the NSDAP. On 1 April Hitler was sentenced to five years imprisonment at Landsberg Prison.[112] He received friendly treatment from the guards; he was allowed mail from supporters and regular visits by party comrades. The Bavarian Supreme Court issued a pardon and he was released from jail on 20 December 1924, against the state prosecutors objections.[113] Including time on remand, Hitler had served just over one year in prison.[114] Dust jacket of Mein Kampf (1926–1927) While at Landsberg, Hitler dictated most of the first volume of Mein Kampf (My Struggle; originally entitled Four and a Half Years of Struggle against Lies, Stupidity, and Cowardice) to his deputy, Rudolf Hess.[114] The book, dedicated to Thule Society member Dietrich Eckart, was an autobiography and an exposition of his ideology. Mein Kampf was influenced by The Passing of the Great Race by Madison Grant, which Hitler called my Bible.[115] The book laid out Hitlers plans for transforming German society into one World War II Early diplomatic successes Alliance with Japan Main article: Germany–Japan relations Hitler and the Japanese Foreign Minister, YÃ… suke Matsuoka, at a meeting in Berlin in March 1941. In the background is Joachim von Ribbentrop. In February 1938, on the advice of his newly appointed Foreign Minister, the strongly pro-Japanese Joachim von Ribbentrop, Hitler ended the Sino-German alliance with the Republic of China to instead enter into an alliance with the more modern and powerful Japan. Hitler announced German recognition of Manchukuo, the Japanese-occupied state in Manchuria, and renounced German claims to their former colonies in the Pacific held by Japan.[195] Hitler ordered an end to arms shipments to China and recalled all German officers working with the Chinese Army.[195] In retaliation, Chinese General Chiang Kai-shek cancelled all Sino-German economic agreements, depriving the Germans of many Chinese raw materials.[196] Austria and Czechoslovakia On 12 March 1938 Hitler declared unification of Austria with Nazi Germany in the Anschluss.[197][198] Hitler then turned his attention to the ethnic German population of the Sudetenland district of Czechoslovakia.[199] On 28–29 March 1938 Hitler held a series of secret meetings in Berlin with Konrad Henlein of the Sudeten Heimfront (Home Front), the largest of the ethnic German parties of the Sudetenland. The men agreed that Henlein would demand increased autonomy for Sudeten Germans from the Czechoslovakian government, thus providing a pretext for German military action against Czechoslovakia. In April 1938 Henlein told the foreign minister of Hungary that whatever the Czech government might offer, he would always raise still higher demands he wanted to sabotage an understanding by all means because this was the only method to blow up Czechoslovakia quickly.[200] In private, Hitler considered the Sudeten issue unimportant; his real intention was a war of conquest against Cze choslovakia.[201] October 1938: Hitler (standing in the Mercedes) drives through the crowd in Cheb (German: Eger), part of the German-populated Sudetenland region of Czechoslovakia, which was annexed to Nazi Germany due to the Munich Agreement In April Hitler ordered the OKW to prepare for Fall Grà ¼n (Case Green), the code name for an invasion of Czechoslovakia.[202] As a result of intense French and British diplomatic pressure, on 5 September Czechoslovakian President Edvard BeneÃ… ¡ unveiled the Fourth Plan for constitutional reorganisation of his country, which agreed to most of Henleins demands for Sudeten autonomy.[203] Henleins Heimfront responded to BeneÃ… ¡ offer with a series of violent clashes with the Czechoslovakian police that led to the declaration of martial law in certain Sudeten districts.[204][205] Germany was dependent on imported oil; a confrontation with Britain over the Czechoslovakian dispute could curtail Germanys oil supplies. Hitler called off Fall Grà ¼n, originally planned for 1 October 1938.[206] On 29 September Hitler, Neville Chamberlain, Édouard Daladier, and Benito Mussolini attended a one-day conference in Munich that led to the Munich Agreement, which handed over the Sudetenland districts to Germany.[207][208] Jewish shops destroyed in Magdeburg, following Kristallnacht (November 1938) Chamberlain was satisfied with the Munich conference, calling the outcome peace for our time, while Hitler was angered about the missed opportunity for war in 1938;[209][210] he expressed his disappointment in a speech on 9 October in Saarbrà ¼cken.[211] In Hitlers view, the British-brokered peace, although favourable to the ostensible German demands, was a diplomatic defeat which spurred his intent of limiting British power to pave the way for the eastern expansion of Germany.[212][213] As a result of the summit, Hitler was selected Time magazines Man of the Year for 1938.[214] In late 1938 and early 1939, the continuing economic crisis caused by rearmament forced Hitler to make major defence cuts.[215] In his Export or die speech of 30 January 1939, he called for an economic offensive to increase German foreign exchange holdings to pay for raw materials such as high-grade iron needed for military weapons.[215] On 15 March 1939, in violation of the Munich accord and possibly as a result of the deepening economic crisis requiring additional assets,[216] Hitler ordered the Wehrmacht to invade Prague, and from Prague Castle proclaimed Bohemia and Moravia a German protectorate.[217]

Effectiveness of Loyalty Schemes for Supermarkets

Effectiveness of Loyalty Schemes for Supermarkets Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market research is when an organisation studies their customers buying habits and gathers information about the market. The information they find is then analysed to determine the expectations of customers. Market research is necessary because organisations should aim to be marketing orientated and meet the wants and needs of their customers. As well as meeting the wants and needs of customers marketing orientated companies welcome change. This means they can react to external factors and changes in the market like changes in consumer spending patterns. It is a lot easier for an organisation to put together a good marketing strategy if they are marketing orientated and have carried out the appropriate market research to identify the wants and needs of their target market. It is essential for an organisation to satisfy its customers. Meeting customer needs will improve the organisations reputation amongst its customers which will result in a higher profit and could make potentially make customers loyal to the brand. In 1995 Tesco introduced their Clubcard. This was the first customer loyalty card introduced in the UK and there are now 13 million Clubcard members. (MIS Quarterly Executive Vol.8 No.2/June 2009, Leveraging Multichannel retailing: the experience of Tesco.com) Loyalty programs are not just used by companies to offer benefits to regular shoppers and reward customers for their loyalty. Every time a customer uses their loyalty card in store organisations record what products that customer has purchased to find out their specific wants and needs. If the research shows that a product is more popular with customers in a certain area then an organisation could introduce offers to meet customer needs. Therefore loyalty programs are used as a form of market research. The majority of major retailers in the UK now offer loyalty programs. Therefore the purpose of this research is to examine the benefits and drawbacks of these programs to both organisations and customers to see weather actual loyalty can be obtained through one of these programs. There must be major benefits of Loyalty programs otherwise they would not be so popular. However not every organisation like Asda does offer a loyalty program so the purpose of this research is to determine whether they are worth investing in. If the majority of customers who shop in an organisations store own loyalty cards is the company able to process all of the information they have gathered. A loyalty card will also only show the retailer what a customer spends in their specific store and not their general buying habits. A customer may buy their weekly shopping in Tesco and use their Clubcard yet may buy meat from another supermarket or from a local butcher. If Tesco knew this they could introduce offers to encourage customers to buy meat in their store. The Clubcard however would not provide Tesco with this information. Despite this Tesco could use their Clubcard to identify changes in consumer buying patterns. A customer can however own as many loyalty cards as they want which means they can supply information to many different organisations. When customers sign up to a loyalty program they have to provide name, address, age group and often email address allowing the organisation to contact them regularly with offers. With this information the organisation offering the scheme can understand what kind of person is buying certain products. This helps them segment the market and identify the target market for any product. This research is important and of value because organisations will benefit from it if they are considering investing in a loyalty scheme. This research will also help companies understand the advantages and disadvantages of loyalty programs and identify ways they can make the most of the large amounts of data they gather from customers. This research will also be off interest to customers who have signed up to loyalty programs and people involved in business. There are many aims and objectives of this research. The first aim is to understand what loyalty actually is and the importance of loyal customers. Is it actually possible for an organisation to obtain loyalty with a customer? If so can this be achieved through one of these programmes? Also is it possible to measure just how loyal customers are? The second aim is to study the history of loyalty cards and programs and find out which organisations along with Tesco where first to introduce loyalty cards and gain an understanding of how rapidly the trend has grown since both in the UK and internationally. This information will help organisations understand how loyalty cards became so popular with retailers. The third aim of this research is to find examples of how the information gathered from customers using their loyalty card in store has benefited organisations when they determine their marketing strategy. This research will determine whether it is possible for a retailer to process all the information provided by loyalty programs considering how popular they are with customers. Is there any reason why a major retailer like Asda does not offer a loyalty program when a lot of its direct competitors do? This study will also help identify how organisations can benefit from loyalty kiosks. The fourth aim of this research to understand whether loyalty programs really benefit customers or whether its just organisations that get the main benefits. In a lot of cases customers have to spend a lot of money in the retailers store to gain loyalty points and money off products. Despite this organisations can use loyalty programs to determine which products are popular with customers and introduce offers. Therefore being part of a loyalty program could benefit the customer without them really realising it. This study will also help identify how customers can benefit from loyalty kiosks. The final aim is to investigate the different types of loyalty programmes organisations offer and the advantages and disadvantages of the various programmes. This information will hopefully help organisations determine which type of loyalty scheme is most appropriate for them to invest in. All the aims of this project will be achieved by gathering information obtained through secondary research. A large proportion of this research will be gathered from the academic journals. Research will also be gathered from relevant information found in books, articles, newspaper reports and case studies. Previous literature will be reviewed and critically analysed. After this the research methods will be described and results of this research will be discussed, analysed and related back to relevant theory shown in the literature review. The study will then be concluded showing any limitations. The main lessons learnt from this study will be described showing what future research should be conducted. Chapter 2 Literature Review What is loyalty? Can it be purchased? The word loyal is defined in the oxford English dictionary as being â€Å"true to obligations of duty and love† although it is hard to imagine the average consumer feels this way about the supermarket where they buy their groceries. (Uncles, Dowling and Hammond 2003) argue that it is not possible for a consumer to have an emotional attachment towards a brand of tomato soup. Even if customers are not loyal many retailers may have their personal information stored in their computer database. (Rowley 2000) understands that it is very difficult for supermarket to encourage actual loyalty and claims that â€Å"the very technology that supports innovations such as loyalty cards may serve to undermine the concept of loyalty.† Many people believe that true loyalty is not actually attainable through loyalty programs and that the main purpose of these programs is to provide management with information. (Jenkinson 1995) strongly believes this and claims that: â€Å"The customers loyalty is simply not for sale. It cannot be bought for ever by companys ordeals. Real brand loyalty results from an emotional bond created by trust, dialogue, frequency, ease of use and a sense of value and added satisfaction. Loyalty is the reflection of a customers subconscious emotional and psychological need to find a constant source of value, satisfaction and identity.† (Jenkinson 1995) does make a valid point but it is still possible to obtain loyalty through loyalty programs its just not very easy. (Stone et al 2004) believe that customers are unlucky to become loyal to an organisation just from being part of one of these schemes. However they understand that a scheme could produce information that could help an organisation find ways to offer suitable rewards to meet the needs of customers which is likely to lead to loyalty amongst customers. (OBrien and Jones 1995) extend this theory and understand that the only way an organisation can obtain loyalty through a loyalty programme is if the organisation offers rewards that are of value to the customer. They claim there are 5 elements that determine value. (see appendix) Even though loyalty can be obtained through loyalty programmes it is necessary that every employee at the organisation is fully committed to the program. Therefore as well as any initial financial investment there also needs to be an investment in staff training when an organisation introduces a loyalty card. (Omar 1999) understands this and believes that a loyalty program will not be successful unless everyone within the organisation is committed. This includes the cashier who simply smiles and asks a customer if they own a loyalty card. (OConner 1996) shares this opinion and understands that customers will come back to a store and become loyal customers if employees are friendly. As well as being fully committed to their loyalty program organizations need to be sure that customers are not just signing up to their loyalty program just for the sake of it. (Omar 1999) understands that some customers may sign up to a loyalty scheme just to get the discounts and may not be actually loyal to the organisation. It is important that Organisations are aware of this when starting up a loyalty program. Even though (OBrien and Jones 1995) have already shown that an organisation can obtain loyalty through a loyalty programme if they offer rewards that are of value to the customer there are also many other factors that can affect how loyal customers are. (Wright and Sparks 1999) have identified that it is possible to achieve customer loyalty through a number of means. This includes where the store is located and how easy it is to access. Also the loyalty of customers very much depends on the quality and price of the goods being sold. (Bellizi and Bristol 2004) understand that a consumer that is part of a lot of loyalty schemes is more likely to be affected by other factors and judge a supermarket on the speed of its checkout lines and its variety of fresh produce. (Gounaris and Stathakopoulos 2004) extend this theory and suggest that customer loyalty is something that can be influenced by a combination of 3 factors. These are the reputation of the brand and the amount of choice available in the market, social influences and recommendations from peers and the degree of risk aversion from the consumer themselves. According to them these influences can create four types of loyalty: No loyalty Covetous loyalty: This is when a consumer has a strong attachment to a brand possible due to social influences yet there is no purchase. Many customers may be interested in premium brand products but choose to buy a less expensive alternative to save money. Inertia loyalty: This is when a customer purchases a certain brand due to habit or convenience but has no emotional attachment to the brand itself. A customer may choose one supermarket over another simply because it is closer. Premium loyalty: This is what every organisation should aim for. It is when a customer regularly buys a companys products due to a high attachment to the brand. However customer loyalty is obtained it is important not to under estimate the value of having loyalty customers. Every organisation should be aiming to encourage loyalty. (Omar 1999) understands the importance of customer loyalty and points out that a store is likely to be unsuccessful without loyal customers because they are likely to buy more products and will be willing to pay more. They are also more likely to recommend the organisation to friends and family which will bring in new customers. Organisations usually have to spend a lot of money on promotions to try and attract new customers to a business. It costs a less money for an organisation to obtain customers then it does to attract new ones. Also once customers are loyal to an organization they are less likely to be interested in the promotions other companies are offering. (Christopher and McDonald 1995) therefore understand that by retaining customers an organization could stop new companies from wanting to enter the market. (Halowell 1996) has also found evidence to show that there is a definite connection between the loyalty of customers and the amount of profit an organisation makes. (Oliver 1997) correctly sums up customer loyalty by defining it as. â€Å"A deeply held commitment to re buy or re patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing despite situational influences and marketing efforts having the potential to cause switching behaviour.† (Whyte 2004) suggests that loyalty programmers may just create customer loyalty for short amount of time that may not result in full commitment. This however isnt true because there are major differences between loyalty schemes and incentive schemes. (Hirshman and Goldstucker 1978) understand that loyalty programs are more long term and can help an organisation improve its reputation amongst customers and establish a relationship. This is definitely true as general incentive schemes are likely to be short term promotions or offers to make customers interested in a specific product or just to draw their attention to the brand. Loyalty programmes are therefore a lot more expensive to run then simple incentive schemes but a lot more beneficial at the same time. Loyalty schemes can even help organisations come up with appropriate short term offers and promotions which can be directly issued to the target market. (OConner 1996) has identified that incentive schemes are usually a final resort for organisations if their loyalty scheme fails. Even though (OBrien and Jones 1995) have already shown that an organisation can obtain loyalty through a loyalty programme if they offer rewards that are of value to the customer it is still very difficult for an organization to measure how loyal its customers are. (Omar 1999) identifies that Store loyalty is a function of customer satisfaction. This is definitely true as satisfied customers are more likely to keep coming back to the store and become loyal customers. However (Omar 1999) goes on to suggest that a number of variables can be used to determine how loyal a retailers customers are. (See appendix) The variables listed above could definitely be used to measure the satisfaction of customers. Despite this customers may appear to be satisfied and still decide to shop somewhere else if they are attracted by promotion. Therefore it is very difficult for an organisation to measure actual levels of loyalty. The History of Loyalty programs and Loyalty cards Organisations have been aiming to encourage customer loyalty for a long time and the introduction of loyalty cards has definitely helped them achieve this goal. Loyalty cards are now very popular both in the UK and internationally. (Sharp and Sharp 1997) have identified that since loyalty cards have been introduced, they have been used effectively by organisations to increase levels of satisfaction amongst customers. Further research will be conducted to show examples of this. Today the majority of retailers now offer loyalty schemes. (Rowley 2007) is aware of the popularity of Loyalty schemes and identified that they are now â€Å"an established feature of the retail and services landscape.† (Uncles, Dowling and Hammond 2003) suggested that competitors are likely to copy a loyalty scheme if it appears to be successful. This seems fairly understandable as organisations are often influenced by the activities of the competition. OMalley (1998) realises that there is a chance customers may begin to expect a reward every time they visit a store as loyalty cards have led to them being bombarded with promotions and money off vouchers for products they regularly buy. The above literature suggests that the introduction of loyalty cards is the only reason for organisations being so obsessed with obtaining the loyalty of customers. It is obviously a major factor but (Omar 1999) has identified that loyalty schemes have been growing in popularity for a lot longer than this and suggests that â€Å"such a remarkable shift to loyalty-building activity has been made possible because the cost of recruiting each consumer into a loyalty scheme has fallen substantially in real terms since the early 1970s.† (Omar 1999) also believes that the popularity of loyalty schemes may lead to their downfall by understanding that the majority of loyalty schemes are now run in pretty much the same way. He is therefore able to identify that the differentiation these schemes provided when they first became popular is slowly being lost. This could well be the reason why Asda have chosen not to invest in loyalty scheme even though the majority of their direct competitors have. (Omar 1999) even suggests that: â€Å"loyalty cards could start a more sophisticated round of mark-down wars which held the high street stores to ransom in the late 1980s and early 1990s.† However this seems unlikely. How loyalty programs benefit the organisation: (Walters and Hanrahan 2000) have been able to identify the numerous benefits for organisations that use loyalty programmes to store the purchasing details of their customers. Loyalty schemes can help an organisation decide where it places its products and how they allocate their space in store. They can also use the information they have stored in a database to introduce in store promotions and offers on products where they have identified interest from customers. Loyalty programmes can also more importantly help an organisation find out who its target market is. Tesco have had a lot of success since launching their very successful Clubcard scheme. (Uncles, Dowling and Hammond 2003) have identified that Tesco have been able to use their Clubcard to aid brand extension. Tesco have definitely shown that they understand the importance of customer loyalty. (Turner and Wilson 2006) were however able to identify Clubcard is not the only reason for Tescos loyal customers and major market growth. It is necessary for an organisation to know who its target market is and offer rewards to the right customers. (OBrien and Jones 1995) understand that it is important for organisations to consider the value of their customers. If they fail to do this an organisation may waste time and money satisfying the customers of less value whilst the greater value customers are not satisfied and loose loyalty as a result. An article by (Media Week 2009) suggested that loyalty schemes with the most members may not be the most successful ones. The article described how â€Å"todays loyalty efforts are more concerned with the quality of membership and not just the quality.† This makes sense as organisations are aiming to obtain loyalty and therefore dont just want customers to sign up for loyalty schemes just to get the discounts. It is still difficult to understand how a retailer is able to process all the information provided by loyalty cards considering how popular they are with customers. (Uncles, Dowling and Hammond 2003) identify that a popular loyalty scheme is likely to gather a lot of unnecessary data which is of no use to anyone. (Omar 1999) therefore suggests that â€Å"any loyalty scheme must be driven by a database to ensure that it adds a significant new element rather than being simply another promotional activity.† (Omar 1999) makes a very valid point although organisations are still dealing with a very large amount of information.. Loyalty cards have become increasingly popular within the last few years due to advances in technology like the growth in computer memory capacity (OConnor 1996) believes that it is therefore now possible for an organisation to track, identify and respond to the buying behaviour of customers. Also with this information a retailer can contact customers through direct mailing. (Passingham 1996) argues that not all customers who shop in a retailers store will sign up to a loyalty scheme so some of the data that is being stored may be inaccurate. Loyalty schemes also dont provide retailers with information about customer buying habits outside of that specific store. However a large proportion of regularly shoppers are likely to be part of the organisations loyalty scheme so this is unlikely to be a serious concern of organisations as they will still be able to get an overview of the buying habits of specific groups of customers. One of the main reasons that customers may refuse to sign up to a loyalty scheme is because they are worried that the organisation may give out their personal information to third parties. (Sarathy and Robertson 2003) have identified that customers may be concerned about their privacy when it comes to loyalty schemes due to recent corporate mismanagement scandals. However customers will be less likely to worry about this if they are attracted to the rewards being offered by the scheme. The following research by (Schriver 1997) which was carried out just as loyalty cards were becoming popular in the UK. He was able to identify 6 factors that surprisingly made consumers less loyal today than in the past. He also identified that the 6 factors can increase consumer doubt leading to more complaints and a lower level of loyalty as well as greater price sensitivity. How loyalty programs benefit customers (Potter 1998) identifies that customers deserve to be treated well by organisations. This is true as they are unlikely to come back and re visit a store if the experience they received was not a pleasurable one. It is clear that loyalty cards benefit organisations but how much do they benefit customers. (Schultz and Bailey, 2000) believe the rewards that customer receive are simply given to them as compensation for the information they provide. This section proves that this is not entirely correct and that loyalty programs can benefit customers. Despite this (Uncles, Dowling and Hammond 2003) have identified that the main reason organizations invest in loyalty schemes is because they expect the program to benefit them. This is because the main aim of any business is to make a profit and being marketing orientated and meeting the needs of customers is the main way of achieving this aim Rowley (2000) has identified that loyalty style kiosks are becoming an increasingly popular way for organisation to encourage loyalty amongst customers in the USA. She describes how the kiosks themselves are placed at the front of stores and she is able to identify that they offer a lot more benefits then simple promotional leaflets. By offering one of these kiosks organisations are therefore likely to increase the satisfaction of their customers. This is because they are likely to feel valued as they get to choose their rewards instead simply being given a voucher they could potentially discard. Omar (1999) has already identified that loyalty is function of customer satisfaction. Despite customers receiving points every time they use their card in store (Omar 1999) believes that a number of schemes are purely set up to provide retailers with a database so that they can advertise their products directly to customers via emails. This is definitely a valid opinion. Therefore research will be carried out to find examples of how organisations have used their schemes in order to contact target groups of customers directly. If customers dont benefit from an organisations loyalty scheme the business is unlikely to be successful (Dowling and Uncles 1997) point out that this may make customers frustrated resulting in them losing loyalty. Different types of Loyalty Programs: There are many different types of loyalty programmes which can be used by organisations offering a wide variety of products and services. There is no single type of loyalty programme that is guaranteed to be successful. A study from (Wanswink 2003) showed that brand managers believe that all loyalty programmes can have an impact on the buying behaviour of customers. The study also showed that the most cost-effective loyalty programmes were the low and moderate ones. However another study by (Gordan and Mckeage 1997) showed that loyalty programmes are more likely to be successful if the organisation is offering a product or service that the customer considers to be high involvement because of the financial, social and physical risk involved. American express also offer a club yet they charge a fee to join. Although this could prevent customers from joining the loyalty programme (Shiffman and Kanuk 2007) can see a benefit of this by suggesting that â€Å"this increases the customers investment in the relationship which may lead to greater commitment and increased usage loyalty† Some companies reward loyal customers by giving them points so they can gain more goods or services from the organisation. This kind of point system is very popular with hotel chains and airlines. (Shiffman and Kanuk 2007) believe that this could act as an exit barrier because customers would have to give up the points if they started a new relationship. Chapter 3 Methodology Now that the relevant literature has been reviewed further research has been conducted to examine the benefits and drawbacks of loyalty programs to both organisations and customers. The purpose of this research was too help organisations who offer loyalty cards identify ways in which they can make the most of the information they gather whilst benefiting organisations that dont currently offer a scheme by helping them identify if loyalty schemes are beneficial or not. Customers who are part of loyalty programs and people involved in business will also benefit from this research. Several aims and objectives of this research were established before the research was carried out. The first aim was to find out what loyalty actually is and whether actual loyalty can be obtained through a loyalty scheme. After this the history of loyalty cards and loyalty programs were researched to identify how rapidly the trend grew in the UK and internationally. This was followed by research into the benefits of loyalty programs for both organisations and customers and research into the different types of loyalty programs in which customers can sign up for. In the end all research that was conducted was secondary and not primary. This was partly due to insufficient funds as it would cost a lot of money and take a lot of time to arrange interviews with members of the major organisations that were studied. There were also plans to hand out questioners to people in supermarkets although these never went ahead due to ethical reasons. Despite there being some limitations of this study all the information found from the secondary research did relate to the aims and objectives and therefore will be of benefit to the reader. The research process consisted of examining several articles, various figures and company websites in order to achieve the aims and objectives. The majority of this research was taken from journals, newspaper articles and from The Grocer magazine. A number of case studies were also examined during the research process. An article in the Grocer from the 18th April 2008 entitled â€Å"Service with a smile† was examined because it described some of the various ways organisations could encourage loyalty amongst customers. However one of the main purposes of this research was to identify if loyalty can be obtained through loyalty schemes. Are loyalty schemes able to reach large groups of shoppers? Another article in The Grocer from the 6th February 2010 entitled â€Å"retailers need to work harder to increase loyalty card appeal† was examined in order to answer this question. Research was conducted to find out how many loyalty cards are currently in operation in the UK and internationally. This will help gain an understanding of how rapidly loyalty schemes have grown in popularity over the last 15 years. A number of sources where found which featured sections that showed exactly how popular loyalty schemes were on a national and global basis in different years and the relevant figures are shown and analysed in the results section. One of the sources used is an article from (University Of Minnesota 2009) entitled Leveraging Multichannel Retailing: The experience of Tesco.com which describes how Tesco have grown to dominate the UK market. Figures were also taken from a case study in a book by Omar (1999) entitled Retail Marketing. An article from Media Week entitled â€Å"the brave new world of loyalty marketing† featured results from a state by state analysis by the COLLOQUY Loyalty Census which describes the popularity of loyalty cards on a global scale and by how much this has increased since 2007. Several major organisations were researched to find out which loyalty schemes had been successful and the reasons for this. Most major organisations now offer a loyalty program. How do independent retailers encourage loyalty? An article in the Grocer from the 5th February 2010 entitled â€Å"Independent chains seek to win loyalty with card schemes† helped to answer this question. Organisations value the customers loyalty and their purchasing activity data. However a lot of money is spent on loyalty schemes and therefore research was carried to find out whether loyalty schemes are worth investing in. An article from the BBC written on the 17th February 2003 entitled â€Å"The cost of Nectar loyalty† explains why this may not be the case. Dispute this many organisations have benefit from loyalty schemes and Tesco is definitely an example of this. A lot of research was therefore based around Tesco as they currently dominate the UK market. Page 17 of the Walters D, Hanarahan J (2000) book entitled Retail Strategy described some of the major benefits loyalty club members at Tesco receive. The article by the (University of Minnesota 2009) was also examined again because it described why Tesco had been so successful. Page 94 of this article described how Tesco were able to manage customer relations and use their ClubCard to aid direct marketing. Why Asda do not offer a loyalty scheme? The answer to this question can be found in the results section. The answer was taken from an article in the Grocer from the 7th November 2009 entitled â€Å"Why Asda rejected launching its own loyalty card scheme† explains exactly why. However another article in the Grocer from the 20th February 2010 entitled â€Å"Is Asda paying the price for not joining the loyalty club? Suggests reasons why this decision made by Asda may have been a mistake Asda are owned by Wal-Mart which is a major American retailer who currently has the 2nd largest database in the US behind the US government. T

Role Of The Women Of Hamlet English Literature Essay

Role Of The Women Of Hamlet English Literature Essay The women of William Shakespeares Hamlet appear to be frail, passive figures used as pawns and dying prematurely after the mistreatment of men. However, there is more to Gertrude and Ophelia than meets the eye. Even though Hamlet is certainly not a play based on women, both female characters are more active than their vices and virtues previously lead us to believe. A closer inspection reveals that the true roles these female characters took on had purpose; these women were not as passive as they seem at first glance. Our first perception of Gertrude is  influenced by Hamlets response to learning she has married her brother-in-law after he has murdered her husband.  Hamlet shows anger and disillusionment toward her, believing that she should remain loyal to the memory of his father the king. Yet, there is no evidence that she knows of the murder Claudius has committed. It appears she has allowed herself to be seduced by Claudius, but once again there is no evidence of whether the seduction has taken place before the death of King Hamlet or afterwards. Gertrude finds herself in a position where she is conflicted by the roles different men wish her to play. She feels somewhat guilty about her sons disappointment in her, but feels that she can do nothing about the situation due to her relationship with Claudius. Claudius also has expectations of her, including his wish that she disregard Hamlet and remain loyal only to him. It could be said Gertrude is so fickle she lacks virtue, however, in Act II, scene IV, she shows motherly concern for Hamlets welfare and makes plans to speak with him in her chamber.   After Hamlet accuses her of lust, she does not make excuses for herself; she openly  admits her shortcoming.   What redeems Gertrude is her final act of loyalty to her son.   In the final act, when Claudius pours the poisoned wine, Gertrude claims thirst while reaching for the goblet.   Claudius warns her not to drink; nevertheless, she does, knowing it was poured for Hamlet, and as she dies, she tells  her son  that the drink is poison for him.   In her sacrifice of herself for her son, there is redemption for Gertrudes lust, immaturity, and fickleness.   She has now shown, not passivity, but strength and loyalty. The role of Ophelia is presented as a gentle, loyal, obedient, and young woman who is meant to be the love of Hamlets life, even though he rarely thinks of her or considers her in his plans. Most of the time Hamlet just appears to be cruel to her, as if he is just using her as a pawn, as is so when Ophelia tells her father that Hamlet appears to her to be looking and acting like a crazy man. It seems very likely he is just using Ophelia as part of his plot to get the word out that he is insane. Ophelia is an example of a perfect daughter who obeys her father without argument. Even when she is asked to reject Hamlet whom she believes is the love of her life, she responds subserviently that she will obey, and meets with Hamlet to deceive him. Polonius also uses his daughter for his own reasons, which in this case, is to spy on Hamlet. This actually becomes a turning point in the play. Hamlet reveals his complicated feelings for Ophelia as well as the depth by which he is hurt and betrayed by her. As Ophelia tries to return his gifts his feelings become evident. Hamlet becomes defensive refusing to accept the return, and responds with, I never gave you aught. He then continues to express his anger and disgust with women and humanity as he tells her, Get thee to a nunnery: why wouldst thou be a breeder of sinners? This hurts Ophelia mentally as well as physically since he has thrown her around a bit and she expresses this with her own thoughts. Oh, what a noble mind is here oerthrown. The courtiers, soldiers, scholars, eye, tongue, sword; The expectancy and rose of the fair state, The glass of fashion and the mold of form, The observed of all observers, quite, quite down! And I, of ladies most deject and wretched, That sucked the honey of his music vows, Now see that noble and most sovereign reason, Like sweet bells jangled, out of tune and harsh; That unmatchd form and feature of blown youth Blasted with ecstasy: O, woe is me, To have seen what I have seen, see what I see! Basically, Ophelia is saying, Wow, he seemed like such a wonderful guy; before his words to me were so sweet and I let myself fall for him, and now hes gone totally gone around the bend.   Ophelias perfection also becomes her downfall, unfortunately she has no voice nor does she seem to have any obvious heroine qualities; and one thing of interest that comes to mind is her lack of desire to defend herself. Even with all this being said, Ophelias life and death have a profound influence on some of the most important characters in the play, including Hamlet. Her own madness has importance in the play. It gives Ophelia the freedom to do and say what she could not before. She passes out flowers to the court and gives columbine and fennel to Claudius, this is a jab at the king since these flowers were representative of ingratitude and infidelity at the time. This is where she loses her innocence, and this loss of innocence finishes with her eventual suicide. At the time, suicide was a sin against God and people that committed suicide were not allowed a proper funeral. Ophelias innocence is somewhat preserved by allowing her a funeral even though her death was at her own hand. Looking closely, Ophelias role appears to be a precursor for Shakespeare to foreshadow future events. In her opening scene, her brother and father warn her to stop seeing Hamlet. This warning could be said to foretell her future conflict with Hamlet. At the beginning of Act II, when Ophelia rejects Hamlets advances he goes off-the-wall, there are two ways to interpret the scene, one possibility being that after Hamlet warns Horatio and Marcellus that he will put an antic disposition on he acts crazy when meeting with Ophelia to get the word out there that he is mad. Another possibility is that Hamlet was genuinely distraught by Ophelias recent rejection. Anyway you look at it these scenes with Ophelia seem to foreshadow things to come. We begin to realize also that Ophelia is not as passive of a character as originally thought. She is obviously a tool for Shakespeare, but also for Hamlet and Polonius, as the plot thickens around her. After Ophelias death Hamlet is reminded of his deep feelings for her, which had been hidden due to his obsession with vengeance and his lack of trust in women. Ophelias death also deepens Laertes need for vengeance. He already has much reason to kill Hamlet, since Hamlet had murdered his father and driven his sister mad, but Opherlias suicide is that last little push over the edge; that drives and justifies Laertes revenge. As it turns out Ophelia is the common factor that brings together Hamlet and Laertes. She is the reason for their irrational actions, and in a twist of fate, the being that brings them great emotional turmoil. None of this has she done intentionally, yet she becomes her own play within a play. Our focus on Hamlet and his sufferings are set aside, as Ophelias story shocks us when she suddenly breaks, is driven mad, and then commits suicide. To one that simply reads the play and thinks nothing more about it, these women may seem trivial. However, those taking the time to think about Gertrude and Ophelia are rewarded with the knowledge that each of these characters is woven into a role that affects and motivates a main character. They are the characters that passive, as they may seem, actually spur the men in the play to further advance the plays central action. Clearly the roles Gertrude and Ophelia take on are a contribution to the terrible events that occur in Hamlet, making for a perfect dramatic tragedy. Work CitedShakespeare, William. Hamlet, Literature and Its Writers: A Compact Introduction to Fiction, Poetry, and Drama. 4th ed. Ed. Ann Charters and Samuel Charters. Boston: Bedford/St. Martins, 2007 1252-1354.

Rates of Reaction :: GCSE Chemistry Coursework Investigation

An Experiment to show the reaction between Hydrochloric acid and Calcium Carbonate Introduction Hydrochloric acid + Calcium Carbonate Calcium Chloride + Carbon Dioxide + Water 2HCl(aq) + CaCO3(s) CaCl2(aq) + CO2(g) + H20(l) In this experiment we will be investigating the variables that can affect the speed of reaction between hydrochloric acid and calcium carbonate. During this experiment carbon dioxide is produced. This is what we are going to use to record the speed of reaction, for the faster the reaction the faster carbon dioxide is produced. Variables ========= A variable affects the rate of reaction between a number of chemicals. For a reaction to occur the particles have to collide with sufficient energy to break the bonds between them. This amount of energy needed is called Activation energy. In a reaction, only the particles with energies above the Activation Energy will cause a reaction. The different variables that could be used are: Text Box: Surface Area When a solid reacts with a liquid or gas, the surface area of the solid particles makes a difference to the speed of the reaction. From the diagram you can see that the three smaller particles have a larger surface area all together (shown as blue) than the larger particle and so will react faster. There are more calcium carbonate particles on the the concentration of the hydrochloric acid Text Box: surface for the acid to react with. Powders of a Calcium carbonate react even faster as the of calcium carbonate particles showing to react with the acid particles is even greater. Crushing up the solid in an experiment can make a long experiment a lot faster and more violent. The reason that, with a larger surface area a solid reacts faster is that there are more particles showing for the liquid or gas to react with. Temperature =========== This is one of the most effective ways of speeding up the rate of a reaction. From heating the chemical you are transferring energy into the particles. When particles do collide, they are more likely to react, rather than just bounce off each other, if they are moving faster. When the particles have more energy they collide more often and with more force with the other chemical. With more collisions and with a larger force it is more likely that the collisions will be successful. This means that the rate of reaction will be greater. change in heat can change the rate of the reaction. The first curve on the graph shows a reaction when the chemicals involved are of a low

Emmett Till and The Civil Rights Movement Essay -- Racism, Civil Right

Emmett Till and The Civil Rights Movement The murder of a fourteen year-old Chicago boy named Emmett Till sparked the fire that was the Civil Rights Movement. Prejudice still exists in the world today; but because of his death , many people that have heard about or know of it, have changed the way that they think, the way they live their lives, and what their outlook is on other races. Born in 1941 on the rough streets of Chicago, Illinois, Emmett Till had never experienced the extremes of racism or violence, his mother tried to keep him away from bad things. Mammie Till had told him stories and life experiences of racism. When Emmett decided to travel to Mississippi with his cousin, Wheeler, to visit his uncle Moses Wright in the summer of 1955, he thought that it was just going to be a regular trip, and that he would stay the summer helping out Moses on his farm. While waiting at the train station to leave for Mississippi, Emmett's mother Mammie gave him a stern warning about most people in the South, and that things were very different there then how they were in Chicago. Emmett's father past away years before, but he left behind a gold ring; Mammie gave this ring to Emmett just as he left, she was worried but thought that he would take care of himself while in the southern city of Money. After a sixteen hour train ride Emmett and his cousin arrived in Money. Wheeler about his trip to Money with Emmett: We went to the South, near the beginning of cotton-picking time, late August and we picked cotton for a half a day and we would go swimming, run the snakes out the river. We had a lot of fun. Money was a little town ... ... acquittal, Roy Bryant and J.W. Milam sold their story of how they kidnapped and killed Emmett Till to "Look" magazine, and since they were acquitted, they couldn't be tried for the murder again. Exactly 100 days after the murder of Emmett Till, Rosa Parks wouldn't give up her seat, and the Montgomery Bus Boycott began. This murder has impacted blacks in America greatly and the way that we are treated by others. Works Cited "The Lynching of Emmett Till." nd. Heroism.org. February 4, 2003 <http:// www.heroism.org/class/1950/heros/till.htm> "The Murder of Emmett Till." nd. PBS. February 4, 2003 <http://www.pbs.org/ wgbh/amex/till/fillmore/index.html> 3, Dylan, Bob. "The Death of Emmett Till." nd. Special Rider Music. February 4, 2003 <http://www.bobdylan.com/songs/emmetttill.html>

Chapter Syanade

Furthermore, following the Basic Education Curriculum, some enhancement, enrichment and upgrading of skills in Technology and Livelihood Education were made, wherein the students are required to undergo specialization using their basic academics in their chosen field like food trades, cosmetology, garments, agriculture, auto mechanics, radio chances, industrial electricity, civil technology, drafting, and computer technology. This enhancement paved the way of producing skilled graduates capable of employment, thereby fulfilling the school's mission and vision. Jacob Z.Gonzales Memorial National High School had been using the traditional way of teaching their students. Sometimes it's hard for the students to gather information for their assignments because of the limited number of books. It's also hard for the teachers to catch the attention of the students because sometimes they are not interested in a topic or lesson. Today we all know that technology continues to flow all over the world, computers are now more efficient to use because with the use of this device we can lessen our work. With the use of Information System for Science Subjects students can easily get information for their assignments.All students can easily understand some important or vocabulary words by the use of glossary which is also included in this system. This can also be used as the visual presentation of the teachers in teaching their students. The School of Jacob Z. Gonzales Memorial National High School has a unique equipments and facilities. They have here some computers and projectors which are provided in every room of the school. They also have their computer laboratory room that's why it is easy to use and install software or any system that will be beneficial for the school.Computer Aided Instruction is very applicable in a classroom setting specially in Environmental Science. It covers the five major themes: Human Population, Sustainability and Carrying Capacity, Urban World, Global Perspective, and Science and Values. The subject is more interesting when it integrates Computer Aided Instruction. Videos, Graphics, Text, and Sounds will be added n this software for better teaching and learning. The integration of multimedia and fresh information would help the teacher in teaching the subject and would help in getting the attention of the students.This kind of technology would be sufficient for learning especially for those who wants to excel in the subject Environmental Science. Multimedia as a part of the proposed Computer Aided Instruction would not only help the users but also to experience the innovative technology. Computer Aided Instruction for Environmental Science can be a powerful tool in education especially to those who need a large amount of reading. Students nowadays need a different kind of approach in learning, instead of traditional classroom teaching. 1. Statement of the Problem 12. 1 General Problem How to design an Information System fo r Science subjects Gonzales Memorial National High School? In Jacob Z. 1. 2. 2 Specific Problems 1 . How to design a System that will generate information about science? There is only limited number of books that's why the students find it difficult to search for their assignments. Also, the users could hardly find their needed information from the internet and library. 2. How to design a system that will help the teachers in providing a restoration for their teaching?Sometimes, the students are getting bored, listening to the lesson that their teacher is discussing in front of the class that's why the researchers choose to provide this system to make it easier for the teachers to discuss the lessons. The system can catch the attention of many students because once they open this program there is music, lots of animation and video presentations that can make the lessons more interesting. 3. How to design a system that will provide pictures and videos for presentation? Sometimes, it is hard for the teacher to discuss the lesson wherein there is need for a video presentation.The system will provide videos for the topic that is needed by the students and teachers. 1. Abject of the Study 1. 3. 1 General Objective The main objective of this system is to develop an Information System for Science subjects for high school which will provide pictures, videos and meaning of unfamiliar words. The researchers also acknowledged the use of Microsoft database to record the name and the score of the students who take the quiz in every science topic. The researchers also include here a login form which only the Science teachers can access to allow them to view the corded scores of their students.And also to know who among their students have taken the quiz. 1. 32 Specific Objectives 1. To design a system that will generate information. The system will provide a list of vocabulary words with its corresponding meaning so that the student will easily understand it. The researcher s have provided a glossary in every subject so that they can easily find the meaning of the unfamiliar words. 2. To design a system that will help the teachers in providing a presentation for their teaching. The teachers can easily use the system using a projector. 3. To design a system that will provide pictures and videos for presentation.